Use with caution
I signed up with Zoe primarily because I knew someone else that was doing it and found the food personalisations to be quite interesting. I thought it was good value given the cost of buying the tests separately and wanted to see whether the app was useful for food logging - I have used MyFitnessPal before which behaves in exactly the same way (scan the barcode on the food you're eating, get some feedback on its composition) so perhaps it uses the same technology.
I think the tests, especially the blood sugar response tests, are very useful and I implemented some immediate changes right after I did them. The gut bacteria test was also useful but the report was completely generic and lacking actual insight into what the bacteria do so I felt that had little to no overall value. When they changed the tests and subsequently downranked me despite me having *more* good bacteria I felt even more so that it wasn't worth the time involved.
Logging food is good, in that it's nice to see how products marketed as being healthy actually aren't sometimes, but could lead to disordered eating for people who come to rely too much on watching everything they eat. Likewise the reliance on gamification and getting a good score/green zone every day will be very stressful for some people. Even though the app does eventually make clear that this is a target not something to ruin your eating habits over, it then relies so heavily on this scoring/ranking mechanism (and telling you weekly how you didn't hit the targets) that it can't be taken as anything but that.
The lessons given out daily are useful, and more should be provided prior to food logging to try and mitigate the issues that some users might otherwise face, and I have suggested this in prior surveys to the Zoe team though I don't have faith they will be implemented. I'm now three months in and the short daily lessons are just repeating themselves, the provided recipes are often poor and there doesn't seem to be quality control over them, and I haven't used any of the other features (communicating with a dietitian for example) because I don't see an easy way to do that - I gather there are community functions but I've no idea how to access them as it hasn't been made obvious.
Overall I think Zoe is good for people who already have a good handle on their food habits and who feel confident with making incremental changes. For people who swing through diets, feel as if they're never good enough or who get easily confused by dieting terms this app doesn't hit the mark, and at worst could be damaging. I think it requires a very sensible look at the whole package (including these reviews) before committing to an otherwise expensive monthly service for the value it actually provides.
3 november 2023
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