identi Omdömen 

5 411
TrustScore 4.5 av 5

4,3

Även om vi inte verifierar specifika påståenden eftersom omdömeslämnarnas åsikter är deras egna, kan vi märka omdömen med en ”verifierat”‑etikett ifall vi kan bekräfta att en företagsinteraktion har ägt rum. Läs mer

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Det här tycker kunderna

Betygsatt 5 av 5 stjärnor

I was having trouble registering my cat online, when I called the helpline, the young lady I spoke to was so friendly, polite and kind, and was able to quickly sort my issue and get my pet registered.... Se mer

Betygsatt 5 av 5 stjärnor

​I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Se mer

Företaget har svarat

Betygsatt 3 av 5 stjärnor

Fantastic customer service cannot fault the lady who dealt with me . My slight disappointment is when it arrived that even the smallest size tag is very big, bulky and heavy considering it’s for tw... Se mer

Betygsatt 5 av 5 stjärnor

Was having problems accessing all information on my new rescue puppy’s chip. The rescue changed ownership over to myself but there were a few issues I couldn’t resolve I emailed Indenti chip helpd... Se mer

Företagsinformation

  1. Djurskyddsorganisation

Skrivet av företaget

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Kontaktuppgifter

4,3

Utmärkt

TrustScore 4.5 av 5

5 tn omdömen

5 stjärnor
4 stjärnor
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2 stjärnor
1 stjärna

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4,3

Alla omdömen

(5 411)

1 356 omdömen under de senaste 12 månaderna

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Betygsatt 1 av 5 stjärnor

Charges £39 for "change of ownership"…

Charges £39 for "change of ownership" when adoption centre put in wrong name, wouldn't waive it. The email asking me to review your company STILL HAD THE WRONG NAME

7 september 2026
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Svar från identi

Thank you for taking the time to share your feedback. We’re sorry to hear that you were disappointed by the £39 charge and, in particular, that the email inviting you to leave a review still showed the previous keeper’s name.

We completely understand why this would have been frustrating, especially where the adoption centre had originally provided the incorrect name. However, when a pet is already registered to another keeper, we’re unable to simply change the name on the record. The process required is a Transfer of Keepership, which is designed to ensure that changes to a pet’s registered keeper are made securely and appropriately.

A Transfer of Keepership involves more than updating a name. Our team needs to review the existing record and follow the appropriate checks to help protect the pet and the registered keeper. This can include contacting the existing keeper where required, dealing with any refusals or disputes, completing verification checks, and securely updating the database once the transfer has been completed. The process can take up to 28 days where further checks or consent are required.

The £39 charge reflects the work involved in completing this process and also includes 12 months of IdentiAlert, our enhanced missing pet protection service. We appreciate that this may not have been the outcome you were hoping for, but these safeguards are important to ensure that changes to registered keeper details cannot simply be made without the appropriate process being followed.

We are, however, sorry that the review invitation email still displayed the previous keeper’s name. Until a Transfer of Keepership has been fully completed, the existing registered details remain on the record, which is why the previous name could still appear on communications sent during this period. We appreciate that seeing the incorrect name in the email was frustrating and apologise for any confusion this caused.

We understand that, from your perspective, this may have felt like a straightforward correction following an error by the adoption centre. We’re always happy to look at individual circumstances and do everything we can to make the process as clear and straightforward as possible.

Thank you again for your feedback. We genuinely appreciate you raising your concerns, and we hope this helps explain why the process and charge are in place.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Was having problems accessing all…

Was having problems accessing all information on my new rescue puppy’s chip. The rescue changed ownership over to myself but there were a few issues I couldn’t resolve
I emailed Indenti chip helpdesk on a Sunday. They got back to me an hour or so later and after a few emails backwards and forwards , Corby was able to resolve the issues
Corby had promised to solve it that day, and they did. Emails were polite and helpful and I was very grateful and impressed with Corby. I have previously been a manager in a call center/ helpline for 15 years and know how difficult it is to find staff of this calibre. Thank you again.

13 september 2026
Omdöme utan inbjudan
Betygsatt 1 av 5 stjärnor

Useless

No option for just registering the chip so over priced for a service that is not wanted. Breeder put in chip (no fee to her) so we had no choice. Never used before and will never use again.

6 september 2026
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Svar från identi

Thank you for taking the time to share your feedback. We’re sorry to hear that you feel disappointed with the process and the charge involved.

From what you have described, it sounds as though what you needed was a Transfer of Keepership rather than a new microchip registration. There is an important difference between the two, which may explain why the process appeared different to what you were expecting.

Initial registration of a microchip with Identibase is completely free. Some other microchip databases do charge for initial registration, but we don’t. However, if the breeder has already registered the microchip in their name, the chip is already registered and cannot simply be registered again in your name. The appropriate process is therefore a Transfer of Keepership from the existing registered keeper to the new keeper.

This process is important because we cannot simply change the name attached to a pet’s record without carrying out the appropriate checks. A transfer may involve reviewing the existing record, contacting the current keeper where required, dealing with any refusals or disputes, carrying out verification checks and securely updating the database. This helps protect pets and registered keepers and ensures that changes to records are made appropriately.

The Transfer of Keepership charge also includes 12 months of IdentiAlert, our enhanced missing pet protection service, providing additional support should your pet ever go missing.

We completely appreciate that, if you were expecting simply to register the chip, being asked to complete a paid transfer may have been frustrating. However, where the breeder has already registered the chip in their name, a second registration would not be appropriate and the transfer process is required to correctly update the registered keeper details.

We’d be very happy to look into your individual circumstances if you would like to get in touch with us directly. We can review the record and make sure everything has been explained correctly and that you have been guided through the appropriate process.

Thank you again for taking the time to leave your feedback.

Warm regards,

Ben
Identibase

Betygsatt 1 av 5 stjärnor

I was charged for migrating a pet when…

I was charged for migrating a pet when it should have been for free.

I was also asked to pay for registering my new pup, when it should have been for free. In fact the lowest payment option was not even available.

Utter scam.

I called and had all fees cancelled but am disgusted with the set up of the website which implies no option but to pay.

And then, even worse, I get an email saying that if I don’t complete it within 7 days I could be fined £500.

DISGUSTING

And will be reporting to trading standards along with all the screen dumps of every step of the process which proves the scan.

5 september 2026
Logotyp för identi

Svar från identi

Thank you for taking the time to share your experience with us.

We’re sorry that you were unable to find the option to complete your Transfer of Keepership using your free transfer code. We completely understand how frustrating it can be when a process doesn’t work as you expected.

It’s important to note that not all Transfers of Keepership are free, and where a free transfer code has been provided, the code needs to be entered as part of the transfer process. The seven days you refer to is the period during which the code remains active, so it’s important that it is used within that timeframe.

As you’ve mentioned, you contacted us and our team was able to resolve the situation straight away by arranging a refund of the payment you had made. We’re pleased that we were able to put this right for you quickly.

We appreciate that the process didn’t work as smoothly as it should have on this occasion, but we always want to make sure that when something does go wrong, we listen, take action and put things right wherever we can. We’re grateful that, as you’ve said in your review, that is exactly what happened here.

Thank you again for your feedback. It’s really helpful in highlighting where we can continue to improve the customer experience, and we hope we’ll be able to provide a much smoother experience for you in the future.

Warm regards,
Ben
Identibase

Betygsatt 5 av 5 stjärnor

Great service

The person on the phone was very helpful and made my request very easy he answered all my questions and concerns very happy with the service

4 september 2026
Betygsatt 5 av 5 stjärnor

Helpful response

Having been unable to resolve a query with transferring my pet I emailed company who responded quickly and were able to help immediately with my query. .
I feel confident in using the the company and would recommend .

11 september 2026
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

I can’t thank Matt at Identibase enough…

I can’t thank Matt at Identibase enough for his excellent customer service. From start to finish, he was incredibly helpful, professional and reassuring.
Matt took the time to explain everything clearly, answer all my questions and put my mind at ease when I needed reassurance. His patience, kindness and genuine willingness to help really stood out and made the whole experience so much easier.

Customer service like this makes such a difference. Matt is a real credit to Identibase, and I would have absolutely no hesitation in recommending him. Thank you, Matt,

11 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you so much for taking the time to leave such an incredibly kind and detailed review!

We’re absolutely delighted to hear how positive your experience was with Matt. It’s fantastic to know that from start to finish he was able to provide the helpful, professional, and reassuring support you needed and make such a difference to your experience with us.

What really stands out from your feedback is the time Matt took to make sure you fully understood everything. Taking the time to explain things clearly, answer questions, and provide reassurance is such an important part of delivering great customer service, particularly when a customer may be looking for a little extra peace of mind. It sounds like Matt did exactly that.

We’re especially pleased to hear that his patience, kindness, and genuine willingness to help stood out to you. These are qualities that we value enormously within our Customer Services team. We want our customers to feel that they are speaking to someone who genuinely cares about helping them, rather than simply trying to get through a query, and your comments are a wonderful reflection of that approach.

We’ll absolutely be sure to pass your fantastic feedback on to Matt. Being told that he is a real credit to Identibase, and that you would have no hesitation in recommending him, is an outstanding compliment. I’m sure he’ll be incredibly proud to know that his patience and personal approach made such a positive impression.

Your comment that customer service like this “makes such a difference” is something the whole team will really appreciate. Providing knowledgeable and efficient support is important, but making sure our customers feel listened to, understood, and reassured is just as important to us.

Thank you again for your wonderful review and for taking the time to recognise Matt personally. Feedback like yours means a great deal to Matt and the wider team and really motivates us to continue delivering the high standard of friendly, professional, and compassionate service that our customers deserve.

Thank you for choosing Identibase, and if you ever need any further assistance or reassurance in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 3 av 5 stjärnor

Far too complicated

Far too complicated

3 september 2026
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Svar från identi

Thank you for taking the time to leave your feedback.

We’re sorry to hear that you found the process far too complicated. We always aim to make things as clear, straightforward, and easy as possible for our customers, so we’d really like to understand what happened.

As your review doesn’t provide any further details, we’d appreciate it if you could get in touch and let us know what you were trying to do and which part of the process you found difficult. We’ll be more than happy to look into this for you.

Your feedback is important to us, and this isn’t the experience we want our customers to have.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Charlie has been a brilliant help in…

Charlie has been a brilliant help in getting my cat's chip details sorted out, in a tricky situation. All sorted, and I'm very happy. Thank you Charlie.

8 september 2026
Omdöme utan inbjudan
Logotyp för identi

Svar från identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Charlie was able to help you get your cat’s microchip details sorted out, particularly as it sounds like there were some tricky circumstances to work through. We understand that not every microchip query is straightforward, so having someone who is patient, knowledgeable, and willing to take the time to understand the situation can make all the difference.

It’s fantastic to hear that Charlie was able to work through everything with you and get the situation resolved. Making sure your cat’s details are correctly recorded and up to date is incredibly important, so we’re really pleased that we could provide the support you needed and leave you feeling happy with the outcome.

It’s also wonderful to see such lovely recognition for Charlie personally. We’ll be sure to pass your kind comments on to her. Knowing that she was able to make a difficult situation feel more manageable and ultimately get everything sorted will mean a great deal to her.

At Identibase, we know that every pet and every customer’s circumstances can be different. Our aim is always to listen carefully, provide clear guidance, and work with our customers to find the best way forward. Your feedback is a fantastic example of why that personal approach is so important.

Thank you again for your wonderful feedback and for taking the time to say thank you to Charlie. Your kind words mean a great deal to her and the wider team and really encourage us to continue delivering the friendly, supportive, and professional service our customers deserve.

We wish you and your cat many happy, healthy, and safe years together!

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

​I reached out to Identibase to check owner details were connected to my dogs microchip

​I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the system thoroughly, and provided total peace of mind by confirming all my details were fully active and correctly linked.
​The service was swift, reassuring, and very helpful. It’s a huge relief knowing my pet's details are secure in their system. Highly recommended!
Thank you again for your help Isobel.

10 september 2026
Omdöme utan inbjudan
Logotyp för identi

Svar från identi

Thank you so much for taking the time to leave such a wonderful and detailed review!

We’re delighted to hear that you contacted us to double-check your dog’s microchip registration following the mix-up during the recent vet scan, and that Isobel was able to look into everything thoroughly for you.

We completely understand why you would want to make sure everything was correct, particularly when it concerns something as important as your pet’s microchip information. It’s fantastic to know that Isobel took the time to investigate your record carefully and was able to confirm that your details were fully active and correctly linked, giving you the peace of mind you were looking for.

It’s also lovely to hear that you found Isobel’s support swift, reassuring, and helpful. Sometimes simply having someone take the time to properly check the details and clearly explain what they have found can make all the difference. We always want our customers to feel confident that their pet’s information is correctly recorded and that they can contact us whenever they need some additional reassurance.

We’ll be sure to pass your fantastic feedback on to Isobel. Being thanked personally for her help and knowing that she was able to turn what could have been a worrying situation into a reassuring one will mean a great deal to her.

Keeping microchip records accurate and up to date is incredibly important, and we’re pleased that we could provide that added confidence that your dog’s details are correctly recorded with us. Knowing that your pet’s information is safely and accurately linked to you provides valuable peace of mind should you ever need it.

Thank you again for your fantastic review, your recommendation, and for taking the time to recognise Isobel’s efforts. Your kind words mean a great deal to her and the wider team and really encourage us to continue providing the friendly, knowledgeable, and reassuring service our customers deserve.

We wish you and your dog many happy, healthy, and safe years together!

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Received first class service from jack…

Received first class service from jack today at identi 👍

9 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you so much for taking the time to leave such fantastic feedback!

We’re absolutely delighted to hear that you received first-class service from Jack today. Providing friendly, professional, and genuinely helpful support is something we take great pride in, so it’s wonderful to know that Jack made such a positive impression during your experience with us.

It’s always fantastic to receive feedback that specifically recognises one of our team members. Jack’s commitment to helping our customers and making sure they receive the right support is hugely appreciated, and we’ll be sure to pass your lovely comments on to him. I’m sure he’ll be delighted to know that his service was described as first class.

We want every customer who contacts Identibase to feel listened to, supported, and confident that their query is being handled properly. Feedback like yours is a great reminder of the difference that a friendly and knowledgeable member of our team can make.

Thank you again for your wonderful review and for taking the time to recognise Jack’s efforts. Your kind words mean a great deal to Jack and the wider team and really encourage us to continue delivering the high standard of customer service our customers deserve.

Thank you for choosing Identibase, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Very helpful and good customer service

Very helpful and good customer service

9 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you so much for taking the time to leave us such lovely feedback!

We’re really pleased to hear that you found our team helpful and that you received the good customer service we always aim to provide. Making sure our customers feel listened to, supported, and confident that their query is being looked after is incredibly important to us.

Whether a customer is getting in touch with a simple question, needs help updating their pet’s details, or requires a little more guidance, our goal is always to make the experience as straightforward and positive as possible. We want every interaction to be friendly, professional, and genuinely helpful.

Your kind comments mean a great deal to the whole team and are a fantastic encouragement to continue maintaining the high standard of customer service that our customers deserve.

Thank you again for your feedback and for choosing Identibase. We really appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Very helpful and professional customer…

Very helpful and professional customer service. Resolved my enquiries with no further questions.

9 september 2026
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Svar från identi

Thank you so much for taking the time to leave such a positive review!

We’re really pleased to hear that you found our Customer Services team both helpful and professional, and that we were able to resolve all of your enquiries without leaving you with any further questions. Making sure our customers receive clear, accurate, and useful information is something we place great importance on, so it’s fantastic to know that we were able to provide exactly that for you.

We know that when you contact us with a question or concern, you want to feel confident that the person you speak to understands what you need and can provide a clear solution. Our aim is always to listen carefully, explain things in a straightforward way, and make the process as easy and stress-free as possible.

It’s particularly encouraging to hear that everything was resolved during your interaction with us. We take pride in providing efficient support while still giving our customers the time and attention they need, and your feedback is a great reflection of the service our team works hard to deliver every day.

Your kind comments mean a great deal to the whole team and are a wonderful encouragement to continue providing friendly, knowledgeable, and professional customer service to every pet owner who contacts us.

Thank you again for your fantastic feedback and for choosing Identibase. We really appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

I spoke to Charlie to transfer…

I spoke to Charlie to transfer ownership of my dog. She was so helpful and cheerful, everything was explained in full. I can't recommend identipet highly enough.

9 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that Charlie was able to make transferring your dog’s details such a straightforward and positive experience. We understand that transferring a pet into your name is an important process, so having someone who can guide you through it clearly and make sure you understand each step is exactly the kind of support we want to provide.

It’s wonderful to hear that Charlie was so helpful and cheerful during your conversation. A friendly and approachable manner can make such a difference, particularly when you’re dealing with something important to you and your pet. We’re especially pleased that she took the time to explain everything in full, ensuring you felt informed and confident about what was happening.

We’ll be sure to pass your lovely comments on to Charlie. Knowing that her helpfulness, enthusiasm, and clear explanations made such a positive impression will mean a great deal to her. Recognition like this is a fantastic way to celebrate the hard work and care our Customer Services team puts into helping pet owners every day.

We’re also thrilled to hear that you would recommend Identipet so highly. Providing friendly, knowledgeable, and professional support is something we take great pride in, and your feedback is a wonderful endorsement of the service our team strives to deliver.

Most importantly, we’re pleased that your dog’s details are now being transferred into your name, giving you that added peace of mind that their microchip record is correctly associated with you.

Thank you again for your wonderful feedback, your recommendation, and for choosing Identipet. We really appreciate your support and wish you and your dog many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Betygsatt 1 av 5 stjärnor

Don't bother

Service was nothing like what they described so I decided to cancel . Months of telling them that I've cancelled my subscription and they still keep on trying to take money from me and emailing me

8 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you for taking the time to leave your feedback.

We’re sorry to hear that your experience with Identibase has left you feeling disappointed. This is certainly not the level of service we demand from ourselves for our customers, and we would genuinely like the opportunity to understand what happened.

We place a great deal of importance on providing a friendly, professional, helpful, and supportive experience every time a customer contacts us. When we receive feedback suggesting that we have fallen short of that standard, we take it seriously and want to make sure we properly understand the circumstances rather than simply accepting that a customer has had a poor experience.

As your review doesn’t provide any further details, we would really appreciate it if you could contact us with some additional information about what happened. This could include what you were contacting us about, when you contacted us, and any details you feel are relevant. This will allow us to look into the interaction and understand where things went wrong.

We’re proud of the service our teams work hard to provide, but we also recognise that we need to listen when a customer tells us that their experience has not met the standard we expect. Your feedback gives us the opportunity to investigate, learn from what happened, and make sure we continue to improve.

Most importantly, we want our customers to feel listened to, respected, and confident that they are receiving the right support. We would therefore really welcome the opportunity to look into your experience and see what we can do to assist.

Thank you again for bringing this to our attention. We hope you’ll get in touch and give us the opportunity to investigate this properly.

Warm regards,

Ben
Identibase

Betygsatt 5 av 5 stjärnor

Jack whom I dealt with over the…

Jack whom I dealt with over the transfer of keepership was brilliant. So knowledgeable and friendly and polite. He made the whole experience fantastic. I couldn’t recommend the company more, great service and outstanding value.

8 september 2026
Omdöme utan inbjudan
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Svar från identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear how impressed you were with the service you received from Jack while dealing with your Transfer of Keepership. We know that transferring a pet’s details can sometimes involve a few more steps than a straightforward change of information, so having someone knowledgeable and supportive to guide you through the process can make a real difference.

It’s wonderful to hear that Jack was so knowledgeable, friendly, and polite throughout your interaction. Those are exactly the qualities we want our customers to experience whenever they contact us, and it sounds like Jack did a brilliant job of making sure you felt supported and confident throughout the process.

We’ll be sure to pass your lovely comments on to Jack. Being told that he made the whole experience fantastic is a wonderful compliment, and I’m sure he’ll be absolutely delighted to know how much his approach was appreciated. Feedback like this is a fantastic way of recognising the people behind our customer service and the care they put into helping customers every day.

We’re also thrilled to hear that you would recommend Identibase so highly and that you felt you received great service and outstanding value. We work hard to provide a service that is not only efficient and professional, but also genuinely helpful and reassuring, so it’s fantastic to know that this came across so strongly during your experience.

Your feedback means a great deal to Jack and the wider team and is a real encouragement to continue delivering the high standard of service that our customers deserve.

Thank you again for your wonderful review, your recommendation, and for choosing Identibase. We really appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

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