Ecwid by Lightspeed Omdömen 431

We have been using ECWID for 5 years, it was a great SaaS until they got purchased by Lightspeed then it went south. We confirm what other past clients report on Truspilot.

What we now see:
- We faced many problems in 2025 with ECWID when the UPS API changed, the connector was not updated before many months. We use UPS to ship our products and it was super stressful. Very poor support from ECWID.
- In April 2026 ECWID is totally incompatible with the new B2B e-invoice system mandatory across EU for VAT reporting from September 2026, and they are simply not aware, not ready, no plan, no communication. That alone makes ECWID useless in Europe.
- The contract termination FAQ on the ECWID web site states you can stop at any time but forgets to mention the termination terms. Read their "Closing-your-Ecwid-account" article on their web page.
- The ECWID FAQ states that you can terminate at any time but also that termination is instant when you click on the button, and there is no refund for unused time.
- You have to read the terms of service page to realize you have to terminate with a 90 days notice.
Read the policy, the link is in the ECWID web site footer.

So to summarize that (totally illegal) policy:
- If you don't terminate 90 days before the end of the current subscription you are automatically re-subscribed for 1 more year, non refundable.
- When you terminate 90 days before the end of the current subscription that termination is instant and you then lose 90 days of subscription (this is illegal in the US, EU, UK and any civilized country in the world).
- When that abrupt termination happens you lose all your data, all your history, your client invoices and you cannot even get back your data (and this is totally illegal in EU) although you still have 90 days of paid subscription.

After a lot of effort and persuasion (they were trying to trick us into canceling just before the end of the subscription, knowing we would have to pay one more year) we were finally able to get ECWID to remove our paypal link from our subscription ahead of time. They never commented on our request for them to fix those illegal terms, that seems to indicate ECWID/Lightspeed does not care and it becomes a scam.
Someone needs to report them, the stiff fines in EU and Quebec for such business practices should really discourage Lightspeed continue them.

So stay away if you are in EU, no e-invoice support, and beware of the termination scam.

And by the way, you will read in the usage policy a paragraph stating they charge a fee if you don't use their charging service: "If Customer falls within (i), (ii) and (iii) of Section 5.3 above and processes transactions through a payment processing service other than Lightspeed Payments, Customer will be charged a monthly Fee for each month in which Customer processes transactions through such service"
This policy is totally illegal in EU.
Read the policy, the link is in the ECWID web site footer.

Stay away, farewell ECWID, you were great and that's the past.

I have been with ecwid for many years, and I found their support very helpful and personal

Avoid like a plague. After years of struggling, we are migrating elsewhere and I feel such an immense relief.

Yes, it's cheap. But that's about it.

- The checkout is years behind industry standard, it's simply horrible experience that will cost you customers. They can't do this integral part of experience right, which should be enough to ignore this product.
- We weren't able to make the purchase analytics codes work. It worked, they changed something, it stopped working. Multiple times.
- Once they plastered their logo all over our products. It was literally everywhere multiple times. Took weeks to solve.
- They made the plans more expensive AND then send an e-mail over the weekend that they will be basically shortening remaining period of yearly plans accordingly (how the F is this legal?!).

Maybe ok for absolute beginners to try something for a first time but if you want to build a business you probably want to do it wit reliable partner.

Doesn't work with IOSS VAT and other DDP / duty collection at checkout.

Incredibly, 5 years on from IOSS being introduced, Ecwid still doesn't actually work properly with IOSS, or other collection of taxes at checkout. There is only one option for tax settings, which forces you to choose Display Prices including Tax or Display Prices excluding Tax.

By law in the UK and EU prices displayed have to include VAT, so the only legal option is Prices include Tax. The problem is, Ecwid then keeps the price for items the same regardless of the tax rate, and just recalculates how much of the order total is tax.

This means if you sell an item that is normally £100 including 20% VAT in your country, and you sell to a customer with a USA DDP service, where the tariff rate could be as high as 35-70%, Ecwid checkout will still only charge the customer £100, and a much larger percentage of the sale will be tax. Meaning you effectively pay a large chunk of the tariffs for the customer, because instead of paying £17 VAT on that £100 you are paying £35-£70 in tariffs.

Similarly if you sell under IOSS to EU countries, the price will stay the same at £100 regardless of whether it's 20% France VAT or 27% Hungary VAT. again meaning you have to swallow some of the tax cost to any country that has a higher VAT rate than your country. it also means that you overcharge customers in a country with a lower VAT rate than your country, which I very much doubt is legal.

There is no option to change this, without choosing Display Prices excluding Tax. At this point tax is calculated correctly at different reates to different countries, but all store prices are shown excluding VAT , which is not legal in the UK or EU.

Basically there is no way to be legal and compliant with IOSS using Ecwid.

This is just another issue in a long line of problems we have discovered with Ecwid in less than two year, and generally the answer is "it's working as intended" or "we're looking into this but we don't have a solution at this time". None of the problems we have identified and reported have been fixed yet.

They suck to put it lightly. Their interface is terrible and their customer service reps admit it doesnt work right. Just spent the better part of the last 2 hours simply trying to format the description of an item on my strorefront and the platform simply cannot handle it. Every press of the keyboard creates HTML code behind the scenes that messes up everything and you cannot fix it. You have to find a way to code with HTML if you want to use this platform. Good luck with that. And then simple changes will be a nightmare because it has to be in code from then on.

Seeing so many bad reviews here just confirms what I already know. Dont use them!!!! you will regret it

STAY AWAY FROM ECWID IF YOU WANT TO PRESERVE MENTAL HEALTH!!!

It took us months to make sure we had completely merged all of our data and stores out of Ecwid, now owned by LightSpeed.
The name "Ecwid" should be changed to a new brand it no longer serves the chore values Ecwid was founded upon. This new parent company has no values when it comes to customers or users. USE AT YOUR OW N RISK!!

PRO:
The platform, UI, customer service and all the features Ecwid was founded on are still available which were the reasons why we made Ecwid our preferred eCommerce platform of all time. Ecwid was built for small business owners and stores, user friendliness, simplicity and efficiency. We are a Marketing Agency, small but still powerful, who decided to join Ecwid's Agency Program and into building a better and strong product to the market by bringing in an important amount of sub-users, customers and users.

You can look us up in the recommended Partners page:

CONS:
Since Ecwid was acquired by LightSpeed about 3-4 years ago changes started to take effect in portions up to today Feb. 6th 2026:
1) First they promised nothing would affect the current user accounts in the platform.
2) After the first year the eliminated all or most of the Ecwid's crew and announced that they would kick us all out!!! YES many of us, agencies that put a lot of effort and resources to get customers and choose Ecwid to work with instead of Shopify or Wix, etc.
3) 1 Year after they hold up to that promise kicking us out and replacing all of our brand names with theirs. This impact had a 99% effect on our business and credibility. Even after announcing the change to customers, they still cancelled while Ecwid kept some of them at a lower cost.
4) 1 Year after they just announced the free plan is now paid, like taking away candy from a baby... This is why "Trials" are for. You can't market "FREE FOREVER" and just decide you will now get people to pay you....You could have said well from now on, NEW USERS get to choose a paid plan cause you do not offer Free Plans any longer...in our humble and honest opinion. The fact that these decisions were taken means a lot.
5) Today They announce that they will add another 10 dollars to the subscription plans on top of the previous 30 dollars they had already dropped on its prices in the previous year.

CONCLUSION:
YOU DO NOT KNOW WHERE YOU ARE HEADED WITH THIS COMPANY!!!
Maybe tomorrow they say sorry, we no longer want to serve your country, location or group.... And you are left to rebuild everything from zero unless you accept to pay them more.

This looks and feels like a MAFIA behavior and NOT a provider looking for a long-time Honest Business Relationship.

WE ARE OUT BLEEDING AND HURT...We have wasted Months.....SAVE YOURS
We will survive this ofcourse.
Make sure you avoid this yourself and your business.

Au début je trouvais le service pas mal et le tarif élevé, certes, mais ça passe... Sauf que cela fait plus de 2 ans que j'utilise Ecwid et c'est la deuxième année qu'ils augmentent les tarifs, y compris pour ceux déjà clients !

Oui oui, c'est comme ça qu'ils remercient les clients qui leur ont fait confiance très tôt et qui leur ont justement permis de se développer.

Donc vous êtes prévenu, si vous rejoignez Ecwid maintenant, attendez-vous à une augmentation du tarif de 20% CHAQUE ANNÉE !

Pas intéressant du tout à mon sens, je suis donc en train d'étudier d'autres solutions pour migrer mon business vers une plateforme plus sérieuse. J'espère que ce message vous évitera de faire la même erreur que moi :) Choisissez bien votre plateforme dès le départ car ensuite quand il faut changer, c'est énormément de travail supplémentaire dont on se passerait bien.

Ecwid have hiked up their prices by £5 GBP/mo for 3 years running, for little to no practical benefit to the end user.

To further add insult to injury, the latest price increase for the "Venture" package is now either £35 GBP, €35 EUR or $35 USD. Let's convert that using exchange rates as of 2nd Feb 2026:

£35 GBP = $47.85 USD
€35 EUR = $41.38
$35 USD = $35 USD

Unacceptable and exploitative.

I just dumped them after 1 week, I got a free website design from them via my domain host, they just barged in and dumpe this pretty basic design onto my domain and not looking or thinking I might hace links to pages on the back end of my site, even if I had no landing page. Caused me a lot of work this morning and yes, as others have said, its slow, and bloated with what they load onto your wordpress site... It was a waste of time as most free things are.

I used this for two months, trying all I could to make it suit my website, however there are clear limitations with its customizability (e.g., colours, sizes, layouts, fonts, etc.), and even more of a problem with its speed.

The product page takes over 4 seconds to load (doesn't sound like a lot, but when your business is to sell things, people quickly distrust a service which they sit around waiting for). To note, I ensured this was on Ecwids' side and not my server.

This could be acceptable if you're willing to live with those, however the way they portray theirself makes me not believe in them whatsoever; It took 10+ clicks from pressing "Cancel plan subscription" to *actually* cancelling my subscription. At which point, you have mandatory questions to answer as to why you're cancelling.

Worse though, they immediately cancel any service you have with no regard to you paying for the whole month.

They also charged me 3 days prior to when they were supposed to based on my subscription - Maybe that's just how they work but it was concerning for me.

The *only* reason I'm not giving 1 star is that it "functions", assuming you can afford the expense, don't care about speed or customizability, and trust their work ethic.

Be aware that this platform does not support Peppol invoicing (legally required in Belgium and other European countries). We (as well as many other clients) warned Ecwid-Lightspeed at least 6 months before the deadline. We reveived very kind and reassuring messages from their helpdesk but in the end they did NOT provide any solution. They continue to be 'aware of the problem and share our concerns' but unfortunately no integration or other solution has even been scheduled'. If you want to avoid serious financial consequences (and simply be able to stay operational in Europe): do not choose Ecwid-Lightspeed.

Lightspeed just killed my client's entire ECWID store history by removing the free plan and blocking all access unless he pays them. That is CRIMINAL. No warning, just "choose a new plan" when trying to log in, or no access. Extortion.

There was a good reason he used the free plan. He has ONE PRODUCT. He just needs to display it and take the money. It's not worth a subscription.

I've recommended ECWID to my clients for as long as ECWID has existed. I would not touch it with a bargepole as of today. Since Lightspeed took over they have consistently increased price, limited functionality, and finally killed the "Free Forever" plan and screwed over everyone using it. Greed is their driver.

I've been obliged to spend my weekend building a new store on a new cart for my client, just so he can accept orders again.

Don't use ECWID.

How seamless working with ecwid is and integrating my payments without needing a credit card

Ecwid decided to eliminate their free plan without any prior notice, furthermore blocking all access to its dashboard (and all your data) unless a paid plan is activated, without offering any temporary or trial options. This makes it impossible for users to retrieve receipts, the product catalog, manage the catalog and products, or your account details.
Is this legal? I don't know, but a smoother transition for existing customers would have been a more appropriate decision, but it was decided otherwise. This leaves a terrible impression and conveys no trust in this company.
They give you no choice but to abandon them immediately and choose any other e-commerce service.

Thank you for your expertise and dedication to excellence I truly appreciate your support and dedication to greatness

It was free, now it's not. Ok, so they need to make money.

I want to buy a single month to see how that goes, so I sign up. No option to pause or cancel in their web interface. Google shows nothing. No mention in site search for "cancel".

There are some references to a special pause plan attached to business accounts but that's more money than the simple plan I'm on. The only way is to suddenly delete my account forever.

Seems like they've rushed through some new pricing models without considering the impact on the end-user. Will be leaving the platform at the end of the first month.

Very easy to work with it.
I love it.

I'm actual an Ecwid client for many years - and I was always happy ( Business plan) but this years annual increase of 53% is insane - Yes, some new features but nothing dramatic. There was no annual fee increase email that they should have sent out in March! Many support chats later - no real answers to my questions on the increase. Very dissapointed ...Careless support- not a happy client

I am thoroughly impressed with Ecwid. The user experience is outstanding, highlighted by the simplicity of the sign-up and initial store configuration. Day-to-day store management and updates are remarkably straightforward. Furthermore, the support team is exceptional; their chat feature consistently provides prompt and effective answers to any queries I have.

I used Ecwid free for a small nonprofit. Suddenly they stop the plan. Of course they may stop a free service, but to give people Only a period of 10 days (!!!) to search for an alternative is idiot.
Never ever choose this unreliable company!