Även om vi inte verifierar specifika påståenden eftersom omdömeslämnarnas åsikter är deras egna, kan vi märka omdömen med en ”verifierat”‑etikett ifall vi kan bekräfta att en företagsinteraktion har ägt rum. Läs mer

För att skydda plattformens integritet granskas både verifierade och overifierade omdömen av vår automatiserade programvara som är tillgänglig dygnet runt. Tekniken är utformad för att identifiera och ta bort innehåll som bryter mot våra riktlinjer, inklusive omdömen som inte är baserade på en äkta upplevelse. Vi är medvetna om att vi inte kan lägga märke till allt. Det går att flagga sådant som du tror att vi kan ha missat. Läs mer

Det här tycker kunderna

Betygsatt 5 av 5 stjärnor

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... Se mer

Betygsatt 5 av 5 stjärnor

Amazing toothpaste! Been searching for something for years as my husband has always suffered with mouth ulcers. Doctors couldn't find any issues, dentist couldn't help. Saw this toothpaste so thought... Se mer

Betygsatt 2 av 5 stjärnor

I've been using for 2 weeks now. Love the flavour and definitely makes your teeth feel clean, but no change at all on whitening! Unfortunately I won't be buying again as i cant justify spending that m... Se mer

Företaget har svarat

Betygsatt 5 av 5 stjärnor

Fab toothpaste! My mouth feels clean all day, and has reduced tea stain that I didn't even realised I had until they were removed. Suitable for the whole family too, from a 7 year old to a 50 year old... Se mer

Företagsinformation

  1. Leverantör av skönhetsprodukter
  2. Kosmetika
  3. Kosmetikbutik

Skrivet av företaget

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Kontaktuppgifter

4,5

Utmärkt

TrustScore 4.5 av 5

209 omdömen

5 stjärnor
4 stjärnor
3 stjärnor
2 stjärnor
1 stjärna

Har besvarat 55 % av sina negativa omdömen

Svarar vanligtvis inom 24 timmar

Så använder företaget Trustpilot

Se hur deras omdömen och betyg hämtas, betygsätts och modereras.

Företag på Trustpilot får inte erbjuda incitament eller betala för att dölja omdömen. Omdömen är enskilda användares åsikter och inte Trustpilots åsikter. Läs mer

Betygsatt 5 av 5 stjärnor

Highly Recommended

Love, love, love this toothpaste. It cleans beautifully and whitens your teeth as well. Completely different from other toothpastes on the market

27 november 2025
Omdöme utan inbjudan
Betygsatt 2 av 5 stjärnor

Toothpaste is ok, floss is garbage.

Toothpaste is ok tastewise, can't comment on how well it works relative to colgate.

Floss is utter garbage! Keeps breaking down as I floss, often having to use 3 or 4 strings. Have relatively good teeth, but completely stopped using it after some ripped off and got stuck under my gums between two tight teeth. I had to get very sharp tweezers to get it out the next day like a mini surgery as it was very inflamed borderline infection, and a massive piece of fabric came out! Would not recommend, just a worse version of mainstream alternatives.

27 november 2025
Omdöme utan inbjudan
Betygsatt 3 av 5 stjärnor

Not for me...

FIrstly the mint toothpaste tastes great, your teeth feel clean and it's well packaged and delivered. Unfortunately other than than it didn't work for me, in fact it did the opposite of what I wanted it do. Teeth that weren't sensitive before became really sensitive and no whitening occurred other than on my crown which now is much whiter than my other teeth. It might be due to the age of my teeth, and it probably doesn't work for everyone, so it's worth giving it a try I guess, just not for me.

26 november 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Andrew!

Thanks so much for reaching out, and for sharing your feedback, could I ask you to email me at help@zingtoothpaste.com? We're a small family business so it's really important to us that you have the best experience possible, and I'd like to try and make this right for you.

Thank you!
Lucy xx

Betygsatt 5 av 5 stjärnor

I have been using Zing for over a year…

I have been using Zing for over a year and really like all the flavours, especially the peach. My teeth feel really clean after using it and sensitivity has gone. I love coffee and it has helped with my coffee stains. There is a minor panic in our household when we think we are running low but new orders have arrived promptly.

22 november 2025
Omdöme utan inbjudan
Betygsatt 3 av 5 stjärnor

Does not live up to the hype

As someone who dislikes mint flavour toothpaste I was happy to find Zing, especially the lemon, but it leaves a slightly sweet flavour, which is not pleasant at night - pity you add sweetener to it. Having used it for three months, there has been no whitening effect.

20 november 2025
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

Excellent customer service, great product and highly recommend!

I’ve had such a great experience with Zing and I absolutely commend their first class customer service. I had an issue with a discount code not working when I placed my first order, I sent a message through the website and quickly received a reply from Lucy offering a new code for me to try.

This worked and I placed my order, unfortunately my local delivery office seemed to have lost my parcel so I contacted Zing again to ask if they had any further tracking information, and they immediately resent a new parcel out for me so that I wasn’t kept waiting.

My original parcel showed up out of the blue the next day, I emailed Lucy to let her know and offered to send back the second parcel but they have very very kindly told me to keep the second parcel when it arrives and I am so grateful for their kindness and excellent customer service.

I used the toothpaste for the first time tonight (I purchased the soft lemon and also the original mint) I tried the lemon first and the flavour is lovely, I have sensory issues and often struggle with more unusual flavours of toothpaste but I’m so pleased with how pleasant this tastes and my teeth feel so clean after using. The mint flavour is also lovely, not too strong but still fresh and clean.

If you are considering purchasing then I’d definitely say give it a go, the customer service experience alone has been fantastic and I can’t wait to keep using Zing and seeing improvements in my teeth from now on 🥰

20 november 2025
Omdöme utan inbjudan
Betygsatt 2 av 5 stjärnor

I purchased one of the mint toothpastes…

I purchased one of the mint toothpastes and thought it was quite good, very mild but cleaned my teeth and I noticed they were slightly whiter. I decided to buy the pack of four but they only had the variety pack so I purchased this. The other flavours including apple and peach really are not good… they taste nice but left my teeth feeling grainy and unclean, I also had slightly bad breath hours later. I’m now stuck with these and I’m using them alongside a Colgate max white toothpaste (which is amazing) because I don’t want to waste them but will not be buying again. The mint one is ok but the other flavours just don’t clean your teeth properly, I found myself brushing for longer and using more to try and get my teeth to feel clean.

1 oktober 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Lauren,

Thanks so much for reaching out, don’t worry I’m here to help - could you please email me at help@zingtoothpaste.com and I'd be happy to make this right for you.

Please do let me know if there’s anything else I can do for you, we're a small family business so it's really important to us that you have the best experience possible!

Thank you!
Lucy xx

Betygsatt 1 av 5 stjärnor

Don't waste your money.

Bought 3. Used one - zero whitening and zero effects. On second tube now. Don't waste your money.

15 november 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Lesley,

Thanks so much for your feedback, I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements in 2 weeks, however for mild staining it could take 10+ weeks to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics etc.). However, rest assured that the toothpaste will still be working to strengthen and remineralise enamel for as long as you're using it.

Please do contact me directly at help@zingtoothpaste.com and I'd be happy to see what I can do for you - rest assured, if you're unhappy I'm more than happy to offer you a refund - we're a small family business, so it's really important to us for you to have the best possible experience! 

Thank you so much!
Lucy xx

Betygsatt 5 av 5 stjärnor

Great customer service

Really great customer service from this small company. Quick response to my email asking for help. They were kind and courteous, and really put my mind at rest.
Great toothpaste too!

12 november 2025
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

To try it, is to love it!

I had my reservations when I first tried this (especially as I’m prone to sensitive teeth), but I decided to try it because I was impressed and intrigued by their story, and ethics, and I’m always keen to support UK companies.

If I’m honest, I was a bit doubtful of their claims, but curious enough to try it.
I’m so glad I did. It really has done everything it said it would. I don’t have any problems with sensitivity and I have noticed my teeth are whiter.
The flavoured toothpastes are a little odd at first, but I actually came to really like them - even preferring them now over the harsh traditional mint version (personally not a lover of the lemon but there are plenty of flavours to choose from and one will definitely suit, and there’s still mint if it’s not for you).

I will not go back to high street toothpaste. I’m a Zing convert !!!
I would definitely recommend to anyone they give it a go. Nothing to lose but lots to gain.

10 november 2025
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

All my family now use Zing.

I have been using Zing toothpaste for a while now and my (adult) family are now preferring to use it too. Brushing with frothy mint toothpaste always felt like a chore, but I find with Zing that I am brushing for longer and more effectively. Coupled with a sonic brush, my dental health is much better. I prefer the flavours to strong mint and my teeth feel just as clean and fresh.

10 november 2025
Omdöme utan inbjudan
Betygsatt 1 av 5 stjärnor

Cannot purchase seperatley

Cannot purchase seperatley, this is not clear until you get to final checkout, if the product is that good it doesnt need sneaky tactics, shame as looked like it was worth a try.

10 november 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Nathan,

You can absolutely purchase individual items separately here: https://zingtoothpaste.com/collections/shoptubes
To order on a once-off basis, just make sure the Subscribe box is unticked before adding the item to cart.

Do hope that helps, and please do let me know if there’s anything else I can do for you, we're a small family business so it's really important to us that you have the best experience possible!

Thank you!
Lucy xx

Betygsatt 5 av 5 stjärnor

Fantastic customer service

Firstly the customer service from the company has been fantastic, my order was marked as delivered from the Royal Mail but had in fact not gone to my property. I reached out via email to the company and had a really swift response to see my order would be resent, the person I dealt with was lovely and it felt like a really personal experience rather than a Chat Bot response. The toothpaste landed the next day and I can say I am impressed, I ordered the mint flavour and although it is very subtle (this might be a plus point if you are adverse to strong tastes) it really left my teeth feeling clean and mouth feeling refreshed. Very happy with the service and the product.

5 november 2025
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

Impossible to create an account- won’t…

Impossible to create an account- won’t accept phone number .

Update - I’ve emailed x3 and still not received a response. I want to know how to order one and NOT subscribe to a monthly subscription. I think this is a bit naughty as alot of people won’t realise they’ve subscribed and it’s certainly not clear how to make a one off order. I would think most people would want to try this before committing to a monthly payment.

UPDATE- customer services Lucy made contact and explained everything to me and was so helpful- I have to agree once in contact they’re excellent. Thank you

6 november 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Jane, thank you so much for getting in touch, don’t worry I’m here to help!

Could you email me at help@zingtoothpaste.com, and I’ll find a way to fix this for you!

We’re a small family business, so it’s really important to us for you to have the best possible experience!

Thank you! xx
Lucy

Betygsatt 2 av 5 stjärnor

Toothpaste feels icky, customer service ok.

Toothpaste leaves mouth feeling like it hasn’t been brushed only an hour or so after cleaning my teeth with them so not for me (also doesn’t actually whiten). Floss is actually pretty good it’s just so expensive!

However having asked them to cancel an order today due to a mistake on my part in it they told me it was “sorted” when they’d actually just amended the order instead of cancelling it (which is not what I wanted or asked for), so had to ask again.

They also don’t honour misleading advert deals if they say it was advertised by mistake but will give you store credit.

28 oktober 2025
Omdöme utan inbjudan
Logotyp för Zingtoothpaste

Svar från Zingtoothpaste

Hi Hannah, I'm so, so sorry about the frustration caused earlier today - it was a genuine misunderstanding on my part with regards to amending vs cancelling the order - I can confirm that the entire order was cancelled immediately after the clarification, and that a full refunded was processed right away! Please do let me know if there's anything else I can do for you, as I say, we're a small family business so it's really important to us that you have the best experience possible! Thank you for all your support.
Lucy xx

Betygsatt 4 av 5 stjärnor

Not enough warning of automatic subscription

I have only just placed the order my problem is the fact that I was not made aware of accepting a monthly subscription. I have gone back into the account and there is a method on unsubscribing, but you have to read your receipt to discover (a) that you have subscribed and (b) you have to click back into the account to discover how to do it. I suspect quite a lot of people won’t even see that until too late.

21 oktober 2025
Omdöme utan inbjudan
Betygsatt 5 av 5 stjärnor

My family loves this toothpaste

My family loves this toothpaste. My hypersensitive son, who used to hate brushing his teeth with traditional toothpastes with their overpowering flavour and too much foam, now happily brushes twice a day without any battles. The flavours are milder and they don't foam excessively. Personally, I have found that my teeth feel clean and are less sensitive.
I have also found their customer service to be excellent. When I forgot that my subscription was about to come and needed to cancel the order for financial reasons, they were very kind and helpful.

12 oktober 2025
Omdöme utan inbjudan

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