The real deal
The real deal — West London's hidden gem for traditional tattooing
I've been tattooed in a handful of studios across Europe, US and Brazil and Forevermore Tattoo stands in a league of its own. Xico and Jo have built something genuinely special in Shepherd's Bush — a studio that feels like it was made by people who truly live tattooing, not just sell it.
The moment you walk in, the atmosphere tells you everything: no pretension, no hype, just serious craft and good energy. Xico's background in Japanese and American Traditional is immediately evident in his work — bold, clean lines, colours that will age beautifully, and a precision that only comes from over two decades of dedication to the art. Jo's take on Traditional with her own twist is equally impressive; she manages to feel fresh and timeless at the same time, which is a genuinely rare skill.
What sets FMT apart isn't just the quality of the tattoos — it's the care. They'll talk through your idea properly, make sure the placement and sizing are right, and never rush the process. You leave feeling like they were as invested in your tattoo as you were.
The studio is immaculate, the booking process is straightforward, and walk-ins are welcome on Saturdays if you're feeling spontaneous. If you're serious about getting a tattoo that you'll still be proud of in 30 years, stop scrolling and book an appointment with Xico and Jo. You won't regret it.
10 november 2025
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