Just transitioned our daxie from fresh prepared/frozen cooked food onto Natural Instinct and she loves it. Gobbles it down faster than any food she’s eaten before (Butternut Box, Different Dog, Forthg... Se mer
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Det här tycker kunderna
Always buy my dog food directly from Natural Instinct. The food is good quality and loved by my dogs. I like the fact the different options are actually different from each other; you can tell just by... Se mer
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Delivery never arrived the day it was supposed to! Called office spoke to a lady who said she would find out what was happening with delivery Never bothered to call back it turned up at 4.30 the fo... Se mer
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Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Se mer
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Företagsinformation
- Foderbutik
- också i
- Djuraffär
- Försäljare av djurfoder
- Livsmedelsproducent
- Livsmedelstillverkare
- Tillverkare av frysta livsmedel
Om Natural Instinct
Skrivet av företaget
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Kontaktuppgifter
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, Storbritannien
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
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Svar från Natural Instinct
Hi Amanda,
Thank you for your lovely review.
We are really pleased to hear you were happy with our delivery service. It is great to know your order arrived as expected and everything went smoothly.
We really appreciate you taking the time to share your experience and thank you for choosing Natural Instinct!
Kind regards,
Jamie
I have been buying natural instinct …
I have been buying natural instinct for my dogs since 2018 the dogs really like the different choice of food even the puppies like the food.DPD are very helpfull always put the food in the freezer in the garage for me
24 juli 2026
Svar från Natural Instinct
Hi Judith,
Thank you so much for your lovely review and for choosing Natural Instinct for your dogs since 2018! We’re delighted to hear that they enjoy the variety of food we offer, and that even your puppies are loving it too.
It’s also great to hear that you’ve had such a positive experience with DPD and that they’re able to leave your deliveries safely in the freezer in your garage
We really appreciate your continued support over the years and thank you for taking the time to share your experience.
Kind regards,
Jamie
Great service as always
25 juli 2026
Svar från Natural Instinct
Hi Haydn,
Thank you so much for your lovely review! We’re really pleased to hear that you continue to receive great service from us.
We really appreciate your continued support and taking the time to share your feedback.
Kind regards,
Jamie
Good delivery.Dog likes food
30 juli 2026
Svar från Natural Instinct
Hi Georgia,
We're thrilled the delivery went smoothly!
Even better that your furry friend loved the food! 🐶
Thanks for your lovely feedback—we hope to serve you both again soon! 💛
Best Wishes
Team NI
Delayed by 2 weeks until we were told it was cancelled
We ordered food for our puppy and when we phoned to double check delivery date; we were told it would be in a few days. We had to phone again and they said it would be next week… we phoned again a few days after and they said it would be tomorrow… after phoning 5 TIMES they said it didn’t meet the weight requirement and that we won’t get our food unless we buy more of it! We didn’t even get an apology our anything of the sort, so we bought the food at a local retailer… very poor customer service.
24 juli 2026
Svar från Natural Instinct
Hi Kieran,
Hi,
Thank you for taking the time to share your experience with us.
We're so sorry for the frustration and disappointment caused by the delays, mixed updates, and confusion around your order. We completely understand how upsetting this must have been, and this isn't the experience we ever want our customers to have.
Your feedback has been shared with our team so we can learn from it and improve. We truly appreciate you bringing this to our attention and hope we'll have the opportunity to restore your confidence in us in the future.
Best wishes
Team NI
A previously great company gone down the pan
Since natural instinct have been taken over, their service has been pretty poor. Lots of items out of stock, but not reflected when ordering through subscription. We have also had 2 completely wrong orders sent. Customer service were polite and helpful, but with a lot of prompting. Sadly we will no longer be using natural instinct.
30 juli 2026
Svar från Natural Instinct
Hi Rattna
Thank you for taking the time to share your feedback. We're very sorry to hear about your recent experience.
We understand how frustrating it is that items included in your subscription were out of stock but this wasn't reflected when your subscription order was processed. We also appreciate how disappointing it must have been to receive two completely incorrect orders.
While we're pleased our customer service team was able to help, we're sorry that it took more prompting than it should have to resolve your concerns.
Your feedback has been shared with the relevant teams as we continue working to improve our stock accuracy, subscription ordering, and order fulfilment processes.
We're disappointed to hear you've decided to stop using Natural Instinct. If there's anything we can do to make this right for you or if you'd be willing to give us another opportunity in the future, please let us know—we'd be more than happy to help.
Thank you again for your honest feedback, and we wish you all the best.
Warm regards
Liz
My mum always finds me the best meals
My mum always finds me the best meals. Turkey & Tripe, Chicken & Tripe, tripe & tripe 🤪 I love them, thank you - love Loki
30 juli 2026
Svar från Natural Instinct
Hi Loki,
What a brilliant review. It certainly sounds like your mum knows exactly how to keep you happy!
We are so pleased to hear you're enjoying the Turkey and Tripe, Chicken and Tripe, and of course the Tripe and Tripe. It sounds like you've got excellent taste!
Please give Loki a fuss from all of us, and a big thank you to his mum for choosing Natural Instinct.
Happy mealtimes, Loki!
Kind regards,
Jamie
Svar från Natural Instinct
Hi Wendy,
Thank you so much for your lovely review.
We are delighted to hear your order arrived on time and, most importantly, that your dogs love the food. Knowing we are helping to keep dogs happy and healthy is exactly why we do what we do.
Thank you for your support. We look forward to delivering many more meals your dogs will enjoy.
Kind regards,
Jamie
Very tasty
Perfect food so far, the dogs love it. Hopefully I can keep affording it for my 4 big chompers.
5 augusti 2026
Svar från Natural Instinct
Hi Jackie,
Thank you for your lovely review.
We are so pleased to hear that all four of your big chompers are enjoying their meals. That is fantastic to hear and means a lot to us.
We really appreciate your support and hope we can continue to keep your dogs happy with every order. Thank you for choosing Natural Instinct.
Kind regards,
Jamie
You only had a limited stock for…
You only had a limited stock for puppies only 2 to choose from this is the 2nd time now in 4 purchases
29 juli 2026
Svar från Natural Instinct
Hi Peter,
Thank you for taking the time to leave us your feedback.
We are sorry to hear that you have experienced limited availability of our puppy range. We understand how frustrating this can be, especially when it has happened more than once.
We are always working hard to maintain stock levels across our full range, but occasionally some products do sell through more quickly than expected. Your feedback has been noted and will be shared with the relevant team.
Kind regards,
Jamie
What has happened to this previously excellent company
I have been a satisfied customer for a number of years placing large orders and always referring natural instinct to friends and family as my dogs love the food and thriving on it, however the last few months seems to be always out of stock of my regular food having to look elsewhere for my supplies, when I phone to ask when it is likely to come back into stock I receive extremely disappointing and couldn’t care less attitude customer service, the delivery service used to be next day delivery with notification which was excellent service, sadly now it seems to be very unreliable and never knowing when the frozen food will turn up with no notification given, if i ring the disappointing customer service really dosent care, the last frozen food I have ordered was left out on the doorstep on the hottest day of the year with no notification it was coming with us all out for the day - what has happened to this previously excellent company that I trusted my dogs health and nutrition to. I have tried to contact the company with my concerns before giving this review however no one there seems to be interested.
29 juli 2026
Svar från Natural Instinct
Hi Joanna,
We're so sorry to read this, especially from someone who has supported Natural Instinct for so many years. Thank you for taking the time to share your honest feedback—we completely understand how frustrating this must have been.
We're working hard to improve our stock levels to meet the growing demand for our products, and we've also spoken with our customer service team to ensure every customer receives the care, communication and support they deserve.
We truly appreciate your loyalty and hope we'll have the opportunity to restore your confidence in us.
Best Wishes
Team NI
I order the food on Monday and didn't…
I order the food on Monday and didn't get it until the following Satuday. The food is good quality - I think that they are in the process of changing their systems as it has happened several times recently which is a shame. It always used to be next day delivery with very few issues.
28 juli 2026
Svar från Natural Instinct
Hi Annika
Thank you so much for your lovely feedback and for taking the time to let us know what’s been happening. We’re really glad to hear you’re enjoying the quality of our food, but we’re genuinely sorry that your deliveries haven’t been arriving as quickly as they used to.
We completely understand your disappointment, especially as next-day delivery has always been something our customers have been able to rely on. We have been making some changes behind the scenes to improve our systems, and we really appreciate your patience while we work through these improvements.
We’ve also added a new option when ordering online, which allows you to choose the date your order leaves our factory, so you can select the day it’s despatched and your order will arrive the following day.
Thank you again for sticking with us — we truly value your support and we’re grateful for your understanding while we continue to make things better.
Best Wished Team NI
An uneasy customer. 29/07/26
The delivery took a long time to arrive. I was advised the day beforehand that it was out for delivery but did not arrive until late afternoon the following day. All the dry ice had melted but the produce still appeared to be frozen.
This is the second delivery that has arrived the day after notification in the same condition. I'm becoming uneasy about the delivery arrangements. They appear to have changed. The product used to arrive the same day as notification.
29 juli 2026
Svar från Natural Instinct
Hi Bruce,
Thank you for taking the time to leave your feedback.
We are sorry to hear that you have concerns about your recent deliveries. We completely understand why this would be frustrating.
We would just like to reassure you that the dry ice will always have dissipated by the time your order arrives, as it is designed to do so safely during transit. The important thing is that the food itself remains frozen or suitably chilled on arrival, which from your review appears to have been the case.
We have also recently updated our delivery process, with orders now arriving the next day following dispatch. This provides a clearer delivery schedule and allows customers to know when to expect their orders.
Thank you again for your feedback. We really appreciate your continued support and hope to provide you with a smoother delivery experience moving forward.
Kind regards,
Jamie
The senior food is excellent
The senior food is excellent. My frenchie loves it, had to contact natural instinct as the dog food had not been delivered, it used to be next day delivery, it was delivered the day after a day later than I expected it
22 juli 2026
Svar från Natural Instinct
Hi Sylvia,
Thank you for taking the time to leave us a review.
We are delighted to hear that your Frenchie is enjoying our Senior recipe. It is always wonderful to know our food is being so well received.
We are sorry that your delivery took longer than you were expecting. We have recently updated our delivery process, with orders now arriving the next day following dispatch, which provides a clearer and more consistent delivery schedule.
Thank you again for your feedback and your continued support. We hope both you and your Frenchie continue to enjoy our food.
Kind regards,
Jamie
Great service from easy online…
Great service from easy online ordering, selecting a convenient date for dispatch to delivery and of course our dog loves the food and at a great price. We've tried others and this is probably the best food at the best price.
28 juli 2026
Svar från Natural Instinct
Hi Andrew,
Thank you so much for your fantastic review.
We are delighted to hear you have found our website easy to use and that being able to choose a convenient dispatch date has made ordering even easier. It is even better to know your dog loves the food and that you feel it offers the best combination of quality and value.
It means a lot to hear that after trying other brands, Natural Instinct has become your favourite.
Thank you for your support. We look forward to keeping your dog happy for many more meals to come.
Kind regards,
The NI Team.
Svar från Natural Instinct
Hi AJ,
Thank you for your lovely review.
We are so pleased to hear you found the ordering process simple and that your delivery arrived so quickly. Most importantly, we are delighted to know your pooch enjoyed their meals.
Thank you for choosing Natural Instinct. We really appreciate your support and look forward to your next order.
Kind regards,
Jamie
Terrible delivery!!
I selected a delivery date, however the frozen food didn’t arrive until the next day.
It was the first time I placed an order with natural instinct, so after I ordered I expected to see a confirmation of delivery date. There wasn’t one, so I email to confirm the date it will arrive. This was also a balls up, days and dates she gave didn’t line up. Eventually she confirmed the date I selected was the date my package would arrive. So I waited and waited for a text with an hours time slot ……. I never got one. So I emailed to find out where the packed was (5:30pm) I expected a reply the next morning, but didn’t get one. I got a message from the delivery people with a time slot (one day late). So I ensured I returned 5mins prior to the slot, only to find out they had actually delivered 15 minutes before scheduled.
After deliver that afternoon I receive a message from natural instinct to confirm delivery. I was obviously still annoyed, it’s frozen raw food which I wanted to be there to put in the freezer as soon as possible as it’s delivered and left on my doorstep!! Yes it was in a polystyrene box - but it’s not the point.
So I email to confirm the delivery process should I order again - it was a very grey answer - so apparently now they say you select a ‘dispatch’ date and not ‘delivery’ date and the food will be delivered a day or two after. This is really NOT helpful when people lead busy lives. A delivery date is workable, but to say it may be there at some point over 2 days is not workable!!
Over all - terrible deliver service!! The only reason I chose natural instinct was because that’s what my pup came on from her breeder. I will be giving them one more chance, if it’s a complete farse again I will not be reordering - I don’t have time to be messed about.
28 juli 2026
Svar från Natural Instinct
Hi Ami,
Thank you so much for taking the time to leave such detailed feedback. We're genuinely sorry that your first experience with us was such a frustrating one – it's certainly not the welcome we wanted you (or your pup!) to have.
At the time of your order, our date selection feature was brand new and, unfortunately, we hit a few teething problems. Not all of our team were aware of the changes straight away, which meant you were given the wrong information about your order. We're really sorry for the confusion this caused.
Just for future reference, the date selected at checkout is the despatch date, rather than the delivery date. Orders are then delivered by our courier, usually within 1–2 working days. We completely appreciate that this wasn't made clear, and we've since made improvements to ensure the process is much clearer for both our customers and our team.
We'd love the opportunity to make things right, so a member our customer service team will reach out to you, we'd be delighted to arrange a little goodwill gesture for your next order.
Thank you again for your honest feedback, and we really hope we can give you the smooth experience you and your pup deserve next time. 🐾
Kind regards,
Nikki
Amazing food for our cockers
Amazing food for our cockers, every bowl is licked clean. Fast shipping too
28 juli 2026
Svar från Natural Instinct
Hi Karla,
Thank you for your lovely review.
We are so pleased to hear you found the ordering process simple and that your delivery arrived so quickly. Most importantly, we are delighted to know your pooch enjoyed their meals.
Thank you for choosing Natural Instinct. We really appreciate your support and look forward to your next order.
Kind regards,
Jamie
Easy to use the website
Easy to use the website. Delivery wasn’t as quick and not much notice when it was being delivered.
22 juli 2026
Svar från Natural Instinct
Hi Wendy,
Thank you for taking the time to leave us a review.
We are really pleased to hear you found our website easy to use. We are sorry that the delivery was not as quick as you had expected and that you did not receive much notice before it arrived.
We have recently made changes to our delivery process, with orders now arriving the next day following dispatch. This provides much clearer expectations around delivery times and a more reliable experience for our customers.
We really appreciate your feedback and hope to provide you with an even better experience next time. Thank you for choosing Natural Instinct.
Kind regards,
Jamie
If you treasure your dog feed it the…
If you treasure your dog feed it the best Natural instinct is made using human grade products it is veterinary approved we changed from dry food to Raw dog food about eight years ago we definitely noticed a change in both Beagles they were more energetic and alert also there coat was shiny and teeth had a lot less staining. I would recommend anyone change to natural instinct if you value your pet talk to your vet , delivery isn’t an issue you get free delivery when ordering 10kg ie 10 1kg tubs open an account
28 juli 2026
Svar från Natural Instinct
Hi,
Thank you so much for taking the time to leave such a thoughtful review.
We are delighted to hear that you have been feeding Natural Instinct for so many years and that you have noticed such positive changes in your Beagles. Hearing about the improvements you've seen in their energy, coat and overall wellbeing is exactly the kind of feedback we love to receive.
It also means a great deal that you would recommend us to other dog owners. There is no better compliment than knowing our customers have such confidence in our food and service.
Thank you again for your continued support. Please give your Beagles a fuss from all of us!
Kind regards,
Jamie
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