dorset cereals Omdömen 

Having loved Dorset Cereal for years, the recent drop in quality is staggering. Where did all the fruit and nuts go? I would have gladly paid more for the original recipe, but now it’s no better than the cheapest generic cereals.
This cost-cutting decision is embarrassing for a brand that built its entire reputation on quality, and insulting to existing customers. The brand is now compromised — loyal customers like me will stop buying, and I don't see how they expect to attract new customers charging premium prices for a basic product. A real shame. They had such a good product.
I never write reviews, but it’s truly upsetting to lose a product I used to love.

The change in quality is so distinct. I used to love the nutty muesli, the dates and Brazil nuts especially. For years it was one of the few more expensive products I allowed myself. Now I can barely get through a bowl and feel cross that I spent £5.10 on something inedible

I've bought Dorset Muesli for something like 10 to 15 years. I understand Jordans, who own Dorset Cereals, have changed their product line up and their recipes. There appears to be a distinct change in texture and flavour, with far less fruit, seeds and nuts. This is a huge disappointment. Let's hope someone else fills the gap in the market for a quality muesli range. I certainly will not be buying Dorset Muesli in its existing form going forward.

I’ve been a loyal customer of Dorset Cereals simply fruity for many years, even stayed after their last drop in box size and price hike, but this is the end of the road. The new replacement tastes horrible, like it came from the bottom of a bird cage. Dropped the box size from 630g to 500g and hiked the price too! One loyal customer lost, I suspect many more will follow - terrible decision!

Well, we noticed.

We noticed the missing fruit.

We noticed the missing nuts.

We noticed that what was once a brilliant product now feels like someone has watered it down until it became a depressing bowl of beige disappointment.

I appreciate that businesses have costs and pressures, but please don’t insult your customers by pretending that making something cheaper to produce is the same thing as making it better.

It isn’t.

It’s just annoying.

Please bring back the proper muesli. Bring back the generous handfuls of fruit and nuts. Bring back the product that people actually loved, not this sad, watered-down impostor wearing the skin of the cereal we remember.

Used to love the Simply Fruity Muesli, box weight 630g, a high quality muesli worth paying a premium for, and tasty with plenty of Oats and Fruit.

For the 'new' replacement, they have kept the box looking the same size, but now containing only 500g, contents taste burnt, and leaves a bad taste. Complained to Customer Services and they say they changed the ingredients to suit customers tastes. Rubbish, they cheapened the ingredients, and reduced the box weight to price gouge customers.

New Recipes and cheaper ingredients, yet they reduce the box weight by 130g, but keep the box size the same ....... !

Bye, bye Dorset Cereals

I have enjoyed Dorset Simply Delicious cereal for many years and got through nearly 2 boxes a week, so to find out that this has been discontinued was a huge disappointment. I have given its replacement a reasonable chance to grow on me but sadly I do not like it at all. Whoever thought that the mix of ingredients they have used was a decent alternative needs to have a re-think. Just awful. Bye bye Dorset Cereals.

The new cereal range is vastly inferior to the original range, and has a greatly reduced content of nuts and fruit. Gloriously Nutty is particularly awful and lacks taste and texture. The number of five star 'incentivised' reviews on some supermarket websites says it all! Having bought the original versions for many years I will not buy the new ones again.

Simply Nutty Muesli has been by breakfast staple for years and I would quite happily of paid a bit extra for what I viewed as a premium product. Instead they have ripped up the recipe, removed all the premium ingredients such as dates, brazil nuts, and sunflower seeds. Now it is just a bog standard muesil that I have zero interest in, such a shame.

Unfortunately their recipes have been enshittified. My family has been eating dorset cereals for decades in the UK and Canada. Recently they have changed their recipe, reducing the ingredients that people purchase the brand for, and completely removing others like brazil nuts. Don't bother buying this anymore, just make your own at home.

What was the best and most superior mainstream supermarket cereal has replaced all its selling points with wheat. its not the 70s. People will notice.

Bought for years and loyal customer. Not anymore, ceo heading for the door as this popular brand has been destroyed. Won’t be buying again, so sad. Disingenuous to drop 150g and keep box same size. Dorset cereals was of an ethical brand but you have shredded that prized image.
Comparing old with new box, recipe is higher in salt, sugars and fat and lower in protein and fibre. Lost another loyal customer, I will also flag this with Waitrose. Such a shame to disregard your customer and lose them!

Why has the fruity been ruined with coconut?! 😭

I have eaten Dorset Simply Delicious - the Blue packet- almost every morning for many years. I even take it on holiday with me wherever I go!! I can’t believe they have changed the recipe and lowered the quality !! I would rather have paid more than eat this bland, poor quality substitute ! I am now searching for another brand. Any ideas please?
I wish I could give this cereal NO stars!

I've been a consumer of Simply Delicious Muesli for the last 10years , because it did what it said on the packet .We bought at least 3 boxes per week . The new recipe is awful , full of hard cheap toasted flakes , no dates, seeds or Brazil nuts , just tasteless cashews and sultanas . As if that wasn't bad enough you've reduced the box size from 650g to 500g and increased the price . Pure greed . Time to start shopping different brands , I won't be purchasing any Dorset Cereal products again .

I have been buying Dorset Cereals Simply Fruity Muesli for several years. Paired with kefir, with a few added seeds and nuts, it was a luxurious and relatively healthy start to the day.

Faced with a repackaged range, I trustingly imagined Fantastically Fruity would be the same or better. Had I memorised the contents, a few minutes in the store reading the new pack would have been enlightening.

The pack is the same size, but the contents have shrunk by 20%.

The colour coded warnings on the front have changed from 3 green and 1 orange to 2 green, 2 orange as saturated fat has doubled. Protein is down. Calories per serving are up. Who reformulates cereal in 2026 to be less healthy?

The muesli tastes worse than before. There are too many toasted (not malted?) wheat flakes at 28% that go soggy when soaked, and no barley flakes. I was sorry that coconut chips have been added as I originally changed to Dorset Cereals to avoid them.

I will not buy again now the brand has taken this giant step away from their customers. People looking to formulate something more to their taste might check out Wiltons Wholefoods.

Like other major brands Dorset Cereals have gone down the same road for profit rather than customer loyalty. Having bought a recent pack of Nutty Granola i cannot believe the change in taste. The old granola had a nutty taste and was full of nuts where as the newer ,smaller packet of Dorset Cereal has a taste of sawdust. Brands that treat their customers with contempt lose customers one by one. Dorset Little Nuts Granola Sawdust there goes another one lost.

I have always purchased Dorset cereals museli. It is now a poor shadow of it's former self. Brazil nuts replaced by cashews, bulk filling of apple pieces instead of raisins. I will not purchase your inferior product again

They’ve really screwed up here. Loved the fruity muesli but the new version is truly horrible. Far more nuts now, and it’s got lots of quite hard bits, and an overall unpleasant taste. I’m out…

For many years I have bought Dorset Cereals Simply Delicious Muesli.
Now, I will never buy ANY Dorset Cereals product again, for all the reasons listed in the reviews below.
For a company to exercise such blatant greed and treat their customers with such complete and utter contempt beggars belief.