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Merlin Annual Pass Omdömen 

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Det här tycker kunderna

Betygsatt 5 av 5 stjärnor

The Merlin team are always incredibly friendly and helpful, plus the Platinum Pass has proved to be a brilliant purchase - well worth the money if you're planning on going to a few different attractio... Se mer

Betygsatt 2 av 5 stjärnor

Can’t get through to speak to someone and it seems booking conditions for my annual Merlin pass has changed, so I can’t book the attraction I want for my sons birthday which is in 5 months time. It’s... Se mer

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Betygsatt 4 av 5 stjärnor

Great - can book next day events. Once in the booking website , easy to book. Need to improve - not very easy to find the booking site , because all searches take you to membership purchase ( n... Se mer

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Betygsatt 5 av 5 stjärnor

I highly recommend getting a Merlin Annual Pass, so much on offer from Theme parks to Sea life adventures, days out in London, Cadburys world and so much more. These cards are game changers as an Ind... Se mer

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Företagsinformation

  1. Temapark
  2. också i
  3. Akvarium
  4. Historisk sevärdhet
  5. Semesterpark
  6. Zoo

Skrivet av företaget

Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!


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3,7

Medel

TrustScore 3.5 av 5

2 tn omdömen

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2 stjärnor
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184 omdömen under de senaste 12 månaderna

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Betygsatt 1 av 5 stjärnor

Have you got your MIT degree?

I bought my cousin with severe special needs a merlin pass for Christmas as he like rides and so his full time carers can take him for days out.

So far he has had the pass a month and I've just found out they haven't used it because no-one could work out how to pre-book. I've gone to do it and I understand why. The pre-book portal have "error messaged" at least 20 times and every time I get emailed a code it tells me I can proceed with my email address and then 5 seconds later my email address is invalid again. I FINALLY got signed up to find out his pass (An essential pass) is Invalid for a carer to go with him?? There was no mention of this on purchase.
The pre-booking system is ridiculously stressful, faulty and floored and all this everything being on your phone...he lives in supported living and will be going with different carers...I need a PHYSICAL membership card like the good old days. I wish I could get my money back. Don't bother buying this for someone who needs carers or to be booked/taken by different people. SO STRESSFUL

23 januari 2026
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Ceris

Thank you so much for taking the time to share this with us. We’re really sorry to hear how stressful and upsetting this experience has been for you and your cousin.

We can completely understand why this situation has been so frustrating. You purchased the pass hoping it would make it easier for your cousin and his carers to enjoy days out together and it’s clearly been very disappointing to find it hasn’t worked as expected for you. We’re sorry that the booking process and the information available left you feeling confused and under pressure.

We also appreciate you explaining the challenges of managing bookings when different carers are involved and how difficult it can be to rely on a digital-only system in that situation. We’re sorry this has added to your stress and meant the pass hasn’t yet been used.

While we can’t change how this has made you feel, we would like the opportunity to look into this further for you. Please contact us at info@merlinannualpass.co.uk with your details, including the pass number and purchase information, and our team will be happy to review your case and discuss a possible refund.

Thank you again for bringing this to our attention.

Betygsatt 1 av 5 stjärnor

Boycott merlin until they give back Britain heritage and restore Blackpool Tower to the legacy it was before they got hands on it!!!

Blackpool Tower used to feel like a landmark with pride, tradition and atmosphere. Under Merlin, it’s been stripped of its identity. The iconic blazers are gone, the sense of ceremony has vanished, and key parts of the Tower aren’t even open year-round. What was once a symbol of Blackpool’s heritage now feels like a generic, cost-cut attraction run with minimum effort. When you hollow out the Tower, you hollow out Blackpool itself — and it’s sad to see how little care is left for what made the place special.

2 januari 2026
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

We appreciate you taking the time to share your experience and we are sorry to hear that you were unhappy with how Merlin managed the Blackpool Tower.

As of the 1st August 2025 Blackpool Tourism Ltd has taken over the management of the following attractions:

Blackpool Tower building
Blackpool Tower Eye
Blackpool Tower Dungeon
Blackpool Tower Circus
Blackpool Tower Ballroom and the Fifth Floor
Madame Tussauds building
Peter Rabbit TM: Explore and Play.

Betygsatt 1 av 5 stjärnor

I recently purchased an annual Merlin…

I recently purchased an annual Merlin pass which has been renamed to Essential pass. I have had several passes over the years but not recently so I checked before I purchased how I get my carer pass due to a disability. On the first page of application it explained buy an annual pass and what documents you need to supply I went ahead and bought pass. It’s not till you get to the second page of the application for carer pass that it states a disabled person does not get a carer pass for the essential annual pass. I did contact Merlin and they said you can get a carer pass on arrival 🤷‍♀️. This does not make any sense to me. Just a money making scheme. If I purchased a gold card I get a carer pass.

23 november 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi there, thank you for taking the time to share your feedback.

We’re really sorry for the confusion you experienced during the application process. To clarify, anyone who qualifies for a required carer is always entitled to a free carer ticket, which can be collected on the day of your visit. We never charge for carer tickets or passes, so we can assure you there is no money-making aspect involved.

We understand you find it frustrating that the Essential Pass does not include a pre-issued carer pass, and we appreciate how this may have felt unclear during the process. Your comments have been passed on so we can look at improving how this information is displayed.

If you have any further questions or need help before your next visit, we’re here and happy to assist.

Betygsatt 1 av 5 stjärnor

Cancellation issues

Hi

I’ve had a Merlin pass for over 12 months and I have attempted to cancel on several occasions but the process was a bit of a pain. I couldn’t simply go into my account and cancel, I should have persisted but just forgot initially.

I finally emailed and requested to cancel expecting that would be the end of it. They emailed me back in October saying that this can now be done following a link and my order number. This again seems to be designed to ensure they get several more payments and make it once again more difficult to cancel.
I followed the link and input the order number as requested but it doesn’t work.
I have now emailed again requesting the pass is cancelled and will raise a dispute with my bank.

Disgusting that they have such a poor system for customers to cancel yet have absolutely no issue signing up and taking your payments

26 november 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

We regret you've had difficulty canceling your Merlin Annual Pass. We apologize for the frustration caused by the cancellation process and the link not working. Thank you for bringing this to our attention. Please do give us a call to look into and resolve this for you: You can call us on 01372 751411 (local rate number) from 9am - 4.30pm Monday - Friday. Or you can use the live chat: https://support.merlinannualpass.co.uk/hc/en-us

Betygsatt 1 av 5 stjärnor

Merlin passes are not what they are advertised to be


Like many others, we’ve had multiple nightmare experiences with Merlin’s new booking system.

The biggest issue is the severely limited availability of tickets for pass holders. Only a portion of daily tickets are allocated to us, while the majority are held back for paying guests. This isn’t clearly explained when buying a pass, and it used to be different — previously, we could just book normal tickets freely. Now, you have to plan months in advance just to visit on a normal day, which completely defeats the point of having an annual pass.

If they’re going to limit the number of bookings passholders can make, they should also limit how many passes they sell — right now, there’s clearly more demand than availability, and that’s not fair or sustainable. Pass holders are paying upfront with the expectation of flexible, frequent access, but what we actually get is extremely restricted entry.

The situation is even worse if you have a disabled family member. Ride Access Passes also need to be booked in advance — often weeks or months — and there are fewer of those available. That means families with disabilities are not only fighting for standard tickets, but also trying to secure Ride Access slots just to visit. The whole process becomes completely impractical and inaccessible for anyone who can’t commit months ahead of time, which many disabled guests simply can’t.

This is a huge equality issue. Families without any accessibility needs have far more booking opportunities and the ability to visit spontaneously. That flexibility is not extended to disabled guests, and it’s deeply unfair. I believe it may even breach the Equality Act 2010, as it creates additional, unnecessary barriers to access.

Merlin keep responding to complaints by saying cancellations mean bookings often reopen — but this doesn’t solve the issue. Occasionally grabbing a last-minute cancellation doesn’t mean the system works. The fact remains: most pass holders, especially those with accessibility needs, are forced to plan far in advance or miss out entirely.

On top of that, Merlin continue to sell paid queue passes to wealthier guests, while offering very limited access for disabled guests who actually need them. There’s zero transparency when buying the pass — you’re not told how hard it will be to book anything or use key services. I imagine many families with disabled members would never have bought a pass if they’d known how restricted access would be.

We’ve also had other frustrating issues. Attractions like Bear Grylls or Cadbury World had to be booked months ahead, and even then, things went wrong. Bear Grylls closed before our visit, and Cadbury World was missed due to illness — with no way to rebook for months. We finally managed to book Blackpool Tower, drove all the way, paid for parking, and then they closed the top of the tower unexpectedly once we were inside.

Some attractions, like the Gruffalo Playhouse or Alton Towers Water Park, aren’t even included and require extra payment. And now Bear Grylls has closed and Blackpool attractions are being removed from the pass, meaning there are fewer options left — especially if you’re not based near London.

Even when we do visit, we’ve faced problems. Customer service is slow or non-responsive when things go wrong. We’ve been given incorrect information by staff, lost valuable time trying to resolve problems, and had to chase them just to get basic help. Staff at the parks are often unhelpful or rude, although there have been a few exceptions.

Theme parks themselves aren’t always in great condition — toilets are often out of paper, cleanliness is hit-or-miss, and drink refill stations are frequently out of order or closed. If you’re expecting a premium experience, you’re not going to get it.

To top it off, I raised a formal complaint about all of this, including the discriminatory impact of the Ride Access system. Merlin responded by essentially telling me everything is great and guests are happy with the improvements — which couldn’t be further from the truth, judging by the recent flood of negative reviews.

I’m not willing to accept their dismissive response, especially after spending money on a pass we can barely use. I’m considering legal action and would encourage others in similar situations to report Merlin to Trading Standards for misrepresentation and unfair commercial practices.

In short: if you’re considering buying a pass to enjoy spontaneous days out, especially with a disabled family member — don’t. The system doesn’t support that anymore. And if you’re here looking to see if others are struggling too, you’re absolutely not alone.

12 augusti 2025
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Betygsatt 1 av 5 stjärnor

Disappointing room, even worse customer service …

The room we paid for for two nights with ‘park view’ was not acceptable. Complained, nothing can be done. Spoke to a manager who has no power to sort problem can only fill a complaint in on an iPad. A member of staff who we spoke to Luke was rude and particularly ignorant about neurodivergence which is shameful. My son whose birthday it was was upset, my autistic son even more so. Eventually the manager could refund the difference between the park view and non park view room (even though this wasn’t originally an option) and said she would fill the complaint in to customer services. She later returned and said that if they refund the £20 difference we can’t follow up the complaint with customer services as they will close it. I agreed but not happy that it can’t be taken further and made it clear that I will be making a complaint about the member of staff no matter what.
Shameful service. Will seriously consider whether to renew our merlin passes and even though we have stayed for our sons birthday for years maybe next year needs to be a change of venue.

17 augusti 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi there, Thank you for taking the time to share your experience. We’re really sorry to hear about the issues you encountered during your stay – that sounds very frustrating.

It appears that this review may have been left on the wrong page, as we are Merlin Annual Pass and not the specific attraction or hotel you stayed at or Merlin Entertainments. To help us investigate further and ensure your concerns are addressed appropriately, could you please confirm your Merlin Annual Pass number? Once we have that, we can look into your experience and guide you on the best next steps.

We look forward to your reply so we can assist further.

Betygsatt 1 av 5 stjärnor

This will be my last year with the…

This will be my last year with the silver annual pass and I dont think ill be paying again . I was so what ok with having just 8 days in August as it gave me some time to take the kids but it still irritated me charging us a full months cost when the rest of the month wasn't available.

I hated the fact that parking wasnt included but it wasnt that expensive but thats gone up in price now .

Its nice getting a discount in the parks and short breaks .

The straw that broke the camels back was .....drum roll..... the restriction dates in August , only the 1st is included in the silver !! .yet im still charged the full price .

Im going to put my £40 towards something better .

1 augusti 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Thank you for sharing your feedback with us. To help avoid disappointment in the future, we always recommend checking the restriction calendar on our website before purchasing or renewing a pass. The Silver Pass does have significant restrictions during the summer holidays, which is why we highlight this on our site. Many guests find that the Gold or Platinum Passes offer more flexibility during busy periods, especially in August, and allow for more hassle-free visits – as advertised.

We’re glad to hear you’ve enjoyed the discounts and short breaks with your Silver Pass, and we hope you’ll consider the Gold or Platinum options in the future if your plans change.

Thank you again for your honest feedback. We’ll make sure it’s shared with the team to continue improving the pass experience for everyone.

Betygsatt 1 av 5 stjärnor

Don't bother

Since they changed the rap experience it's gone awful. Had our passes 3 yrs now and last 2 yrs hardly been used as wkends and school holidays there is no chance of getting raps. Unless u book mths in advance which is no good when u have autistic children. It needs to go back to the old way where u turn up on the day and get the rap. Or if u are passing holders u will automatically get a rap when u book. This new way sucks big time. So far we've used our passes only 3 times this yr. And their accessable team is awful. I've emailed them loads complaining about how bad their new rap booking system is and just get the same old lies and rubbish back. 4 passes going to waste this yr.

8 juni 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi, Thank you for your honest feedback. We’re really sorry to hear that your recent experiences with the Ride Access Pass (RAP) system haven’t met your expectations — especially as long-standing pass holders and a family that relies on accessible support.

We’d like to clarify that RAPs don’t need to be booked months in advance. Availability can change daily, and when cancellations occur, those slots are automatically returned to the system for others to book. That said, during peak times such as school holidays, we strongly recommend booking in advance due to the higher demand.

To keep the system fair and functional, we do have to cap the number of RAPs issued each day. This helps ensure that RAP queue times remain reasonable and don’t exceed those of the main queue lines, which would defeat the purpose of the system.

We genuinely appreciate your feedback and are continually reviewing how the RAP system operates to better serve all guests who need it. If you'd like to discuss your experience further, please feel free to reach out to us directly at rideaccesspass@merlinentertainments.biz

Betygsatt 5 av 5 stjärnor

We've been Merlin Annual Pass holders…

We've been Merlin Annual Pass holders since 2018, and we absolutely love it! The pass has been amazing value for our family — we use it regularly and it’s saved us so much money over the years. There’s always something fun to do, from theme parks to attractions across the UK, and it never gets boring.

As a special needs user, I also want to highlight how inclusive Merlin is. They've put in place a thoughtful and supportive system that really makes a difference. It’s clear they’ve worked hard to ensure everyone can enjoy the experience comfortably and safely.

Highly recommend the pass to anyone looking for adventure, flexibility, and great memories all year round!

23 juli 2025
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Betygsatt 1 av 5 stjärnor

“Shockingly Poor – Feels Like Merlin Is Giving Up”

I don’t usually leave seriously scathing reviews without giving some sort of positive feedback, but after what’s happened recently with Merlin, I feel compelled to warn others. We joined as a family of four with Premium and Gold Merlin Annual Passes, full of excitement about exploring all the UK attractions. What a mistake.

First, Bear Grylls Adventure was shut with barely any notice. A rare and unique attraction, especially valuable to those of us in the Midlands. Then we find out the Blackpool attractions are shutting down from 1st August. That’s two major regional hubs gone in quick succession — it’s starting to feel like Merlin is abandoning everywhere north of Watford.

If you don’t live near London, what exactly are you paying for? Our passes promised variety, flexibility, and nationwide experiences. Now it just feels like Merlin is closing things from the top down and pretending like it's business as usual.

To make matters worse, their Merlin Pass bot is an absolute joke – it’s like arguing with a brick wall. No real help, no ability to escalate to a human, just generic links and recycled answers. For the money we’ve paid, it’s genuinely insulting.

Merlin is gutting its offerings while still marketing the passes as if nothing’s changed. If you’re considering buying a pass, don’t. Wait until they prove they’re investing in new attractions (that are not just additional to pay for on top of a pass solutions) or at least stop quietly shutting them down.

Total rip-off. Empty promises. No transparency. Avoid.

6 juni 2025
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Betygsatt 5 av 5 stjärnor

Great customer service experience

My daughter has a merin pass and booked a ticket for her friend to you to Thorpe park with her. However, a night before her friend got ill and could not make it anymore. On the day of the booked visit I phoned the customer service and they happily re-booked the ticket for a day that my daughter and her friend can make it. Quick, polite and friendly customer service. Thank you.

29 maj 2025
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Betygsatt 5 av 5 stjärnor

Absolutely fantastic value for money…

Absolutely fantastic value for money thank you for a year of adventures as a SEND family we are so greatful for the opportunities the pass gives our family.

14 mars 2025
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Svar från Merlin Annual Pass

Thank you so much for your wonderful review! We're absolutely thrilled to hear that the Pass has brought you a year full of adventures. It means the world to us to know we've helped create meaningful and accessible opportunities for you and your family. Here's to many more memorable moments ahead.

Betygsatt 4 av 5 stjärnor

Love having access to fantastic venues…

Love having access to fantastic venues across the country. Often plenty of availability if you book in advance.

3 maj 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Thank you so much for your kind words! We’re thrilled to hear you're enjoying access to our fantastic attractions across the country, that’s exactly what the Merlin Pass is all about!

We hope you continue to have fantastic adventures in 2025.

Kind regards,

Merlin Annual Pass

Betygsatt 1 av 5 stjärnor

Do not cater for disabled people

Purchased merlin passes on the false pretense we could easily book access passes for my disabled child.
You have to book 4 weeks in advance for weekends and even then your limited to only 1 of the days on that weekend.
We went to Chessington today and was told access passes will become available through the day but after constantly trying to get them they was totally unavailable.
I don't want to have to book something 4 weeks in advance and feel the only way to beat this obviously broken system is just book for days that I may not actually attend and this is what other pass holders are obviously doing as the disabled access pass lines are empty i took a photo of one of the busiest rides in the park with2 people queing but cant upload on here unfortunately.
It's very disappointing that whilst disabled access passes are unavailable due to no spaces they will still happily let you purchase fast track tickets.
I have only used the passes 3 times now and if they offered me half my money back I'd happily take it and would never renew my merlin passes again.
We was at chessington for 3 1/2 hours and managed 1 ride before the kids wanted to leave says it all l!

3 maj 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Dan,

Thank you for taking the time to share your experience, and I'm truly sorry to hear of the disappointment and frustration you and your family experienced during your recent visit to Chessington World of Adventures Resort!

We understand how important it is for families, especially those with disabled guests, to have a smooth and accessible visit. It's clear from your message that our current system did not meet your expectations, and for that, we sincerely apologise.

Merlin Annual Pass is a separate product to the Ride Access Pass, so we are not able to assist you any further. However, the accessibility team who manage the ride access pass will be very happy to speak with you and hear your feedback. You can contact them at rideaccesspass@merlinentertainments.biz.

Kind regards,

Merlin Annual Pass



Betygsatt 5 av 5 stjärnor

Stayed at chessington for 4 nights…

Stayed at chessington for 4 nights .hotel was fab .accomadtion was fab .little treats left in room were lovely .the Azteca restaurant was a let down .from last time we were there .same food every day .while there I didn’t have a car so ate there 2 nights .got take away uber other 2 nights .in the park the smoke house was lovely .the extra time in park was so good .

11 april 2025
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Betygsatt 1 av 5 stjärnor

RIP-Off Merlin Annual Pass prices

With your flexible passes you introduced, most of days of school off term, Saturday Sundays are added as exclusions so flexible passes cannot attend. It’s still shameful though.

10 april 2025
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Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Thank you for taking the time to share your thoughts. We're truly sorry to hear that you feel disappointed with the current pricing of the Merlin Annual Pass.

We understand that value for money is important, especially for families, and we’re always working to offer a range of options that suit different needs and budgets. While prices have changed over the years, we’ve also introduced more benefits, exclusive events, and flexible pass types to provide greater choice and value to our passholders.

That said, we completely appreciate that everyone's experience is personal, and we’re grateful for your past support as regular Passholders. We hope that in the future, there may be opportunities that feel right for your family again.

If you’d like to discuss anything further or share more specific feedback, please don’t hesitate to reach out to our Guest Services team — we’re always happy to listen.

Betygsatt 3 av 5 stjärnor

Annual passes are great to have but as

Annual passes are great to have but as we’ve fount out not if you have additional needs the booking process at locations for access pass is awful meaning we can’t visit locations for near 4/5 weeks because now you have to pre book the ride access passes and there fully booked for weeks on end makes having the benefits of a pass completely void. But when you can get the access passes pre booked it’s a wonderful experience having the passes it’s just a shame and disappointing it’s all suddenly changed restricting people with additional needs even more and limiting our experiences to a “normal” life can’t just decide let’s go to a Merlin today have to book weeks in advance

30 mars 2025
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Betygsatt 4 av 5 stjärnor

Merlin pass ok but looking for better

Merlin pass is great for money saving, however the parks are becoming a bit of a mess, the atmosphere has changed, they have got rid of the walkabout actors who made the unbearable wait times fun.
Prices in park have gone up and quality has gone down.
Food in most parks is of little quality and very overpriced.

29 mars 2025
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