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Merlin Annual Pass Omdömen 

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TrustScore 3.5 av 5

3,7

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Det här tycker kunderna

Betygsatt 2 av 5 stjärnor

Can’t get through to speak to someone and it seems booking conditions for my annual Merlin pass has changed, so I can’t book the attraction I want for my sons birthday which is in 5 months time. It’s... Se mer

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Betygsatt 4 av 5 stjärnor

Great - can book next day events. Once in the booking website , easy to book. Need to improve - not very easy to find the booking site , because all searches take you to membership purchase ( n... Se mer

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Betygsatt 5 av 5 stjärnor

I have been impressed with the range and variety of places we can visit with our Merlin Annual Pass - it’s not all rollercoasters and theme parks. The process for booking trips and visits is very eas... Se mer

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Betygsatt 5 av 5 stjärnor

I highly recommend getting a Merlin Annual Pass, so much on offer from Theme parks to Sea life adventures, days out in London, Cadburys world and so much more. These cards are game changers as an Ind... Se mer

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Företagsinformation

  1. Temapark
  2. också i
  3. Akvarium
  4. Historisk sevärdhet
  5. Semesterpark
  6. Zoo

Skrivet av företaget

Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!


Kontaktuppgifter

3,7

Medel

TrustScore 3.5 av 5

2 tn omdömen

5 stjärnor
4 stjärnor
3 stjärnor
2 stjärnor
1 stjärna

Ingen aktuell inbjudningshistorik

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Se hur deras omdömen och betyg hämtas, betygsätts och modereras.

3,7

Alla omdömen

(1 859)

184 omdömen under de senaste 12 månaderna

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Betygsatt 2 av 5 stjärnor

Gold pass waste of money

Pay a lot of money for a gold pass and when you go to a theme park you cant get on a ride. Waiting times over an hour bloody ridiculous
Waste of money. Too many people let in

15 oktober 2026
Omdöme utan inbjudan
Betygsatt 2 av 5 stjärnor

Can’t get through to speak to someone…

Can’t get through to speak to someone and it seems booking conditions for my annual Merlin pass has changed, so I can’t book the attraction I want for my sons birthday which is in 5 months time. It’s not one days lack of availability, there’s three months that can’t be booked and I don’t know why.

12 oktober 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Laura,

Thank you for sharing your feedback!

I do apologise if you were unable to reach us.

Unfortunately, availability for 2027 has not yet been released on the pre - booking portal and is therefore not currently available to book. However, please be assured that dates will be added in due course, allowing you to make a booking for your required visit date.

If you require any further assistance, please feel free to contact us by email at info@merlinannualpass.co.uk, and a member of our team will respond as soon as possible.

Kind regards,

Betygsatt 5 av 5 stjärnor

Love thorpe and Alton great days out…

Love thorpe and Alton great days out for thrill seekers

9 oktober 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Dave,

Thank you for sharing your feedback!

We're so pleased to hear how much you love your visits to Alton Towers and Thorpe Park.

We can't wait to welcome you back soon to create even more magical memories.

Kind regards,

Betygsatt 4 av 5 stjärnor

Many different places under one pass

Ability to go to many different places under one pass. It is a shame that with the essential pass you need to book at the very last minute (I day before) as booking it earlier (for certain attractions) says that you can't as the essential pass is a limiting factor. I understand that they are trying to see the demand and only if there is still spots then they will make them available to essential pass holders. It definately makes the silver pass a better option with free parking and food discounts.

3 oktober 2026
Omdöme utan inbjudan
Betygsatt 3 av 5 stjärnor

I’m generally a big fan of the Merlin…

I’m generally a big fan of the Merlin Pass and enjoy visiting the various parks, but there is one issue that has become increasingly frustrating during my recent visits.

The biggest problem for me is the way the normal queues are being managed alongside FastTrack. On a number of rides, I’ve stood in the standard queue and watched what seems like a constant stream of FastTrack guests being allowed through, while only the occasional person from the normal queue is permitted to board.

A particularly frustrating example was my visit to Thorpe park on Friday night. The advertised queue time for Hyperia was around 45 minutes, but we ended up waiting approximately 1 hour and 40 minutes. During that time, it was extremely noticeable how many FastTrack guests were being allowed through compared with people from the standard queue.

From where I was standing, it appeared that the member of staff managing the queue was often waiting for FastTrack guests to arrive before allowing them through, while very few people from the normal queue were being allowed to proceed. Obviously, I appreciate that there are operational reasons for managing the queues in a particular way, and I don't know exactly what instructions the staff member had been given, but as a customer standing in the queue for nearly two hours, it was incredibly frustrating to watch.

I completely understand that FastTrack is an additional paid service and that customers who pay for it should receive some benefit. However, when the balance becomes so heavily weighted towards FastTrack that the standard queue barely moves, it starts to feel less like FastTrack is providing an advantage and more like the regular queue is being made unnecessarily slow.

As a Merlin Pass holder, I already spend a significant amount on my pass because I want to enjoy the parks regularly. I shouldn’t feel that I then have to pay even more on top of that simply to have a reasonable chance of getting on the rides without spending huge amounts of time standing in a queue.

I’m not against FastTrack itself — I’m against the feeling that the standard queue is being made so slow that paying for FastTrack starts to feel like the only practical option.

I appreciate that ride capacity, staffing and operational issues can all affect queue times, and I accept that advertised queue times are estimates. However, there needs to be a fairer balance between FastTrack and standard guests. If a ride is advertised as a 45-minute wait, having customers stand in the queue for around 1 hour 40 minutes while watching large numbers of FastTrack guests being prioritised is extremely disappointing.

I really enjoy visiting the Merlin parks and want to continue getting value from my Merlin Pass, but this is becoming a significant issue for me. I’d really like Merlin to review how FastTrack and standard queues are being managed, because the queue experience has a huge impact on the overall enjoyment and perceived value of the Merlin Pass.

2 oktober 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Peter,

Thank you for taking the time to share your feedback!

We're pleased to hear that you've enjoyed many visits to our attractions and feel that your Merlin Pass offers great value. However, we're sorry to learn that you have experienced some frustrations.

We're always looking for ways to enhance the experience for our Passholders, and we appreciate you taking the time to bring these concerns to our attention.

We genuinely value all customer feedback, as it helps us identify areas for improvement and ensures we can continue to provide the best possible experience for our guests in the future.

Kind regards,

Betygsatt 4 av 5 stjärnor

Great day

Great - can book next day events. Once in the booking website , easy to book.

Need to improve - not very easy to find the booking site , because all searches take you to membership purchase ( not booking ). Might be good to add the option from the attraction website too , or add a code instead of payment.
On the booking - could not see option to pay carpark ( plenty options on fast tracks) , nor discount on carpark given for members.
At Thorp Park - difficult to navigate inside the park ( is this on purpose ?) - need more arrows and on each junction to point where different rides are. No physical maps either.

27 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Guest,

Thank you for taking the time to share your feedback!

We're pleased to hear that you're able to book last-minute trips with ease. However, we're sorry to learn that your overall experience has not met your expectations.

Please be assured that your feedback will be shared with the relevant teams. We are continually reviewing our systems and processes to identify opportunities to enhance the Passholder experience and ensure it remains as seamless and user-friendly as possible.

We genuinely value all customer feedback, as it helps us identify areas for improvement and ensures we can continue to provide the best possible experience for our guests in the future.

Kind regards,

Betygsatt 1 av 5 stjärnor

Alto towers need to sort it out

Alto towers need to sort it out

26 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Linda,

Thank you for sharing your feedback!

I'm sorry to hear your visit/s to Alton Towers have not met your expectations. If you would like to discuss your visit/s in further detail please do reach out to the Alton Towers team on +441538 704096, Monday - Friday 9am - 4pm or Gs.feedback@alton-towers.com.

Once again I apologise for any frustration or disappointment you have experienced. 

Kind regards,

Betygsatt 5 av 5 stjärnor

Range and variety of places to visit

I have been impressed with the range and variety of places we can visit with our Merlin Annual Pass - it’s not all rollercoasters and theme parks. The process for booking trips and visits is very easy and there’s always been availability for when we’ve wanted to book. The places themselves are very engaging, clearly being taken care of and the staff have always be friendly and welcoming.

19 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi James,

Thank you for taking the time to share your feedback!

We’re so pleased to hear how much you’ve enjoyed using your Merlin Pass and that you’ve had the opportunity to visit so many of our attractions!

It’s also great to hear that you’ve found the booking process easy and that our wonderful onsite staff have helped make your trips such great experiences. That’s exactly what we strive for!

We can’t wait to welcome you back soon and to continue making more magical memories!

Kind Regards,

Betygsatt 2 av 5 stjärnor

Why is not everything available digitally

Most benefits don't start until physical card is received (took 3 weeks)-why in 2026? Booking the perks such as friends ticket didn't work initially even with physical vouchers. Phone hours are very limited. I found some of the perks difficult to use and had to call the helpline when they were open.

18 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Alan,

Thank you for taking the time to share your feedback!

We’re sorry to hear about the delay in receiving your Merlin Pass and the difficulties you experienced when trying to access your benefits and support.

We’re always looking for ways to improve the experience for our Passholders, and we appreciate you highlighting these issues.

If you still need any help, you are welcome to contact us by email at info@merlinannualpass.co.uk, and a member of our team will respond as soon as possible.

Thank you once again for taking the time to share your feedback!

Kind regards,

Betygsatt 5 av 5 stjärnor

Value for money

It’s great value for money and a variety of attractions.

20 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Liz,

Thank you for taking the time to share your feedback!

I’m so pleased to hear that you find your Merlin Passes to be great value for money and that you’ve been able to enjoy many of our attractions.

We can’t wait to welcome you back soon, so you can create even more magical memories with us!

Kind regards,

Betygsatt 1 av 5 stjärnor

**Very disappointing customer service

**Very disappointing customer service – misleading experience with Gold Pass offer**

I’m extremely disappointed with my experience with Merlin.

My mum kindly gifted me a Gold Pass, which I redeemed in good faith because there was an offer giving an additional three months. Unfortunately, I didn’t spot the small print stating that gift passes were excluded from the offer.

I contacted Merlin to explain the situation, as this was clearly a genuine misunderstanding. What I find particularly frustrating is that if we had realised gift passes were excluded, my mum would simply have given me the money to purchase the pass directly. The end result would have been exactly the same, but we had no reason to expect that a gifted Gold Pass would be treated differently.

My mum was also planning to purchase a Gold Pass for my husband, but because Merlin won’t honour the offer on my pass, our passes will now be out of sync. We were genuinely considering purchasing a second pass, but this experience has left a very bad taste in our mouths and has made us question whether we want to spend any more money with Merlin.

I understand that terms and conditions exist, but good customer service should also recognise genuine misunderstandings and consider reasonable goodwill gestures. Instead, I’ve been left feeling that Merlin is more interested in relying on small print than looking after a customer who was intending to purchase another pass.

Very disappointing, particularly given that this could have been resolved so easily with a little goodwill. I would strongly encourage Merlin to reconsider how it handles situations like this. I have not used the pass yet and the team will not even allow me to change the start date. They have been extremely inflexible and left an extremely sour taste in my mouth. Given their inflexibility, my husband will not be purchasing a pass

15 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Kathryn,

Thank you for taking the time to share your feedback

I’m sorry to hear that you have been disappointed with your experience, and we appreciate how frustrating this situation must be.

These Terms & Conditions are in place to ensure that our offers are applied fairly and consistently to all of our guests. However, I’m pleased to see that your issue has now been resolved by a member of our team.

Should you require any further assistance, please do not hesitate to reach out to us.

I’m sorry again for the frustration this situation may have caused, and we appreciate you taking the time to share your feedback with us.

We hope to welcome you to one of our attractions soon!

Kind regards,

Betygsatt 1 av 5 stjärnor

Terrible mis-selling

Terrible mis-selling - Platinum pass paid for upfront in May

Terrible mis selling - can’t use free passes when you choose to
Pass has not been sent to me despite paying in full for the year and constantly following up with the team.

15 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Z K,

I am sorry to hear that you are unhappy with your passes and that you have still not received your packs. 
If you would like to get in touch with us at info@merlinannualpass.co.uk, we would be more than happy to investigate and resolve this for you. 

In regard to your perks, there are 4 perks that are delivered with your passes, these come in a physical voucher form, however we have lots of perks immediately available to use upon purchase such as friends and family discount, 10% of fast track, food and beverage and retail discounts and many more that can be found by visiting, merlinannualpass.co.uk and visiting the pass holder perks hub.

Thank you for your feedback

Betygsatt 5 av 5 stjärnor

Makes Merlin days Feel like a free day out

The Merlin Pass gives access to some amazing days out for all ages and comes with some great perks. We've had the best year so far taking advantage of lots of theme parks, sealife centres and experiences. We also get free parking and discounts on food, drink, shop purchases and hotel stays. Love the fact you can spread the cost monthly if you want too.

11 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Guest,

Thank you for taking the time to share your feedback!

We’re so pleased to hear how much you’ve enjoyed using your Merlin Passes and that you’ve found them to be such great value for money!

We’re proud to offer a range of discounts and benefits with our different passes, as well as the option to spread the cost through monthly payments, helping to make our passes accessible to as many people as possible.

We can’t wait to welcome you back soon, so you can continue creating even more magical memories with us!

Kind regards,

Betygsatt 2 av 5 stjärnor

Don't expect the perks to be 100% what the headlines say.

Some of the perks are not quite as you'd imagine them, such as the bring a friend vouchers are not valid for the duration of your pass, they will expire before you receive your next one. and you won't receive the first until almost bang on the 30 days after you pay for your pass (this seems to be a deliberate delay before sending the packs now instead of simply a backlog)
Customer service should anything not be as you expect, will likely be disappointing. The first reply to my email seemed as though they had not read beyond the subject that you have to choose from when submitting.
The new system since last time I had a pass to pre-book tickets instead of just showing a pass on the gate, I get. However, its poorly implemented, and looks like they use two isolated systems which don't talk to each other properly.
The parks themselves are looking better than they have in the past, unless you visit the toilets, which seem to be avoided by staff at all costs.
The restaurants at the parks also now feel like they've seen better days, and the pizza and pasta buffet, a past favourite of my children, has left a sour taste in our mouths after our visit to Chessington.
I will not be holding my breath (except to visit the toilets) at any visits to the attractions for the remainder of my passes, and will not be likely to purchase one again, the value for money is now far to borderline.

17 augusti 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Ryan,

Thank you for taking the time to share your feedback! 

Firstly, I do apologise that you have been left feeling disappointed by your recent experiences.

In regard to the Privilege Packs & Bring A Friend For Free vouchers, our website does state that these can take up to 30 days to arrive. We apologise if this was not clear to you, or for any miscommunication from our team when you contacted us. We can also assure you that we do not intentionally hold back or delay Privilege Packs; they are issued in line with our current fulfilment process.

Unfortunately, following the introduction of a new system that works alongside the pre-booking portal, we have experienced some unexpected issues. The relevant team is aware of these and are continually working hard to rectify them. In the meantime, the pre booking portal remains available to use as normal, we appreciate your patience and understanding while these issues are being resolved

Your feedback regarding the cleanliness of the toilets and your experience at the restaurants has also been noted. We will ensure that these comments are passed back to the relevant onsite teams for review.

Once again, I apologise for any disappointment caused by your recent visits. We appreciate your feedback and hope that we can provide you with a more positive experience should you choose to visit one of our attractions again.


Kind regards,

Betygsatt 3 av 5 stjärnor

Essential Pass - very basic, no frills. All advertised pass holder discounts don't apply

We got the Merlin Pass through the offer for stay a night and receive the annual pass. When we bought the offer, it wasn't necessarily clear that it would be an "Essential" pass which means you receive none of the normal discounts of the other Annual Pass holders.

Booking process is easy and there are a range of places to visit. Just a pity there is no discount on parking as it makes going to the places not possible for a few hours - it has to be an all day commitment for the price.

7 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Nathalie,

Thank you for your feedback. 

I am sorry that you found the information surrounding the passes that were included in the promotion, wasn't clear. 

I have passed the feedback on to the marketing team should we run the offer again the future. 

If you haven't already please do sign up to our newsletter, as we do occasionally run promotions, that allow pass holders to upgrade pass types. 

Thank you again for your feedback.

Betygsatt 5 av 5 stjärnor

Merlin Passes are Go...

I highly recommend getting a Merlin Annual Pass, so much on offer from Theme parks to Sea life adventures, days out in London, Cadburys world and so much more. These cards are game changers as an Individual card holder or as a Family of pass holders.
Best thing we have ever done and its meant we go out have great adventures and make amazing memories.

2 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Emma,

Thank you for your feedback, and I am really pleased to hear that you are enjoying your pass and our attractions.

I hope you continue to make many more amazing memories! 

Kind regards

Betygsatt 5 av 5 stjärnor

Brilliant

Brilliant. Our family love it. Amazing days out. We find it easy to book, we are off to London for the weekend to use this weekend

5 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Sade,

Thank you for your feedback, and I am really pleased to hear that you are enjoying your passes. 

I hope you enjoy your visits to our London attractions and have lots of fun making some wonderful family memories!

Kind regards

Betygsatt 2 av 5 stjärnor

Found it hard to login and book…

Found it hard to login and book things.We also needed a carers pass which was hard to negotiate in an essential pass.had to make many phone calls some people helpful there gave me the run around.

1 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Gillian, 

Thank you for your feedback, I am sorry to hear that you had some issues in requesting a carer pass. I hope that this has since been resolved for you. 

If you do still require any further assistance, please do contact us at info@merlinannualpass.co.uk, and we will be more than happy to assist you. 

Kind regards

Betygsatt 1 av 5 stjärnor

Poor

Keeping this short and sweet - just very poor all round

2 september 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi David, 

Thank you for your feedback, I am sorry to hear that you are unhappy.

If you would like to contact us at info@merlinannualpass.co.uk with your concerns, we would be more than happy to assist you. 

Kind regards

Betygsatt 1 av 5 stjärnor

Love our Merlin Pass… customer service shocking.

Love our Merlin Pass, however continually struggling with Thorpe Parks customer service team. I have requested a member of management from Merlin contact me directly regarding my issues at Thorpe Park and so far just keep getting the same customer service employee at Thorpe Park. Please contact me regarding my case - Case number [#-13580366-] F.H

16 augusti 2026
Omdöme utan inbjudan
Logotyp för Merlin Annual Pass

Svar från Merlin Annual Pass

Hi Felicity,

I am pleased to hear that you love your passes, but I am sorry that you feel the Customer service has not met your expectations. 

I have looked into your case and can see that you have had a reply since leaving this review and I hope that your issue gets resolved. If you need any further assistance regarding your pass, please do not hesitate to get in contact with the Merlin Annual pass team at info@merlinannualpass.co.uk, and we will be more than happy to assist you. 

Kind Regards

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