Kellogg’s UK & IRE Omdömen 

The new recipe of All Bran is a total disaster. Twice i have emailed head office to ask if they will revert back to the original recipe, but they refuse to acknowledge the views of their customers. I think they secretly want to discontinue the line.

The taste is different - even more bland than before - but my complaint is about the size of the “sticks” They’re longer and are difficult to get on the spoon. I know this sounds petty but it’s become a very messy breakfast, especially where young children are concerned! Fortunately I have found another brand I like which is cheaper so I guess I should be grateful!

Should actually be a minus one score, this is disgusting 🤮, milk does not soak in and it stays tasteless and crunchy. Will go back to bran flakes from now on. Such a shame.

The new recipe is awful, no taste and texture is like eating cardboard. Very disappointing when you couldn't even finish the bowl and now have to throw the rest of a large box away as its just not edible

Well done Kellogg's, you've lost another customer. The new All-Bran cereal is horrid, it’s hard, crunchy, tasteless and doesn't soften up in the milk. Totally inedible, avoid at all costs.
If you did some proper market research you would know what consumers liked about the original All-Bran.

I hate the new All Bran recipe. Tasteless, wrong consistency. Nasty tongue feel in the mouth. Please return to original recipe as soon as possible. This is absolutely not an improvement. I have given myself a good length of time to try to get used to it, but I still hate it.

Absolute rubbish. Agree with all other one star ratings. Surely their Product Development department never did any form of product testing. I understand that they have to manage their production wastage but if nobody buys it that will be the least of their concerns.

The new recipe is awful!!!! I've been enjoying Allbran for over 30 years but the " new recipe" is hard, tasteless & inedible. It went straight into the bin, I certainly won't be buying any more.

The new All Bran is absolutely disgusting, whole box ended up in the bin, couldn't even finish the bowl I had!
Have now swapped to Asda's own brand which, while it's not quite the original All Bran, it is far superior than the revolting recipe Kelloggs have swapped to. They need to bring back the original recipe asap from looking at all the reviews across many online platforms, but it appears to be falling on deaf ears as someone doesn't want to admit they made a mistake!

Kellogg’s all bran really tastes awful now and the texture is bizarre. Unfortunately wont be eating it again unless the recipe changes to the original.

Bloody awful! Why change something that didn't need changing! Going straight in the bin!

The New recipe all bran is truly disgusting. I will never buy it again

I didn't realise that All Bran had changed their recipe, until I tasted it. How disappointing! It's like having a bunch of little sticks in your cereal bowl. They are hard and stay hard even if you put hot milk on them. The descriptions on the box are deceiving too, 'All Bran Fibre Plus' suggests that there is more fibre than the in the original, when there is less. 'High in Superior Fibre' makes out that the 'New Recipe' is much better than the last one. Well not for me it isn't! In future, if I can't find any original All Bran, I'll choose a different cereal.

It doesn't even deserve one star. Disgusting. Bought it once and NEVER again

All bran in specific. Kelloggs what have you done? If I wanted that texture I’d have gone and got myself a bag of walkers french fries, yes, the crisps.
You’ve changed the recipe to taste like a bag of crisps not cereal.
Old all bran I’d go in and it’d be sold out at times. This new one seems like it’s not moving off the shelves. Hopefully there will be a ‘back by demand’ sign and we’ll get something we actually want to pay for back very soon. What a huge mistake to change this much loved cereal.

Had all bran every morning since I was a boy then it changed to a hard tasteless cardboard thing im disappointed in kellogs for going down this route of profit over consumer satisfaction I certainly won't spent my money this rubbish

I've just bought my first and last box of the new "improved" All Bran.

Absolutely vile - hurts your teeth to eat it

New All bran recipe is disgusting. Hard tasteless twigs. A life long customer will be lost if the old recipe does not reappear on shelves & quickly as I will be investigating a replacement.
This does not save food wastage, as a new box will be heading for the bin, as I cannot stomach the new version and I also ate the dust in the old box.
Bring back the old recipe quickly!

Just tried new “All Bran”… I feel like I’ve been personally attacked.
For years I have enjoyed this simple ‘constant’ in an ever changing and increasingly disappearing world. I always thought I could rely on its 100 year old, more or less unchanged recipe.
Whomever at Kelloggs thought it was a good idea to switch to this twig like crunch garbage needs taken out and flogged.
I shall be buying the M&S variety from now on as it’s closer to the original we all know and love. Shame on you Kelloggs.

Catastrophic recipe change. I've eaten All Bran all my life and haven't eaten it since it changed recipe as I find it completely unpalatable. How did it pass any tasting tests? Just awful now.