Feefo Omdömen 

916
TrustScore 1 av 5

1,2

Även om vi inte verifierar specifika påståenden eftersom omdömeslämnarnas åsikter är deras egna, kan vi märka omdömen med en ”verifierat”‑etikett ifall vi kan bekräfta att en företagsinteraktion har ägt rum. Läs mer

För att skydda plattformens integritet granskas både verifierade och overifierade omdömen av vår automatiserade programvara som är tillgänglig dygnet runt. Tekniken är utformad för att identifiera och ta bort innehåll som bryter mot våra riktlinjer, inklusive omdömen som inte är baserade på en äkta upplevelse. Vi är medvetna om att vi inte kan lägga märke till allt. Det går att flagga sådant som du tror att vi kan ha missat. Läs mer

Det här tycker kunderna

Betygsatt 1 av 5 stjärnor

I left a positive, useful review for a product purchased from Halfords and they declined it because I apparently mentioned pricing or a competitor company. Er, no I didn’t, what are you on about? Wo... Se mer

Betygsatt 1 av 5 stjärnor

Terrible experience with Feefo. Halfords used Feefo to get my review of their products/service, while I put a comment regarding their delay, Feefo rejected my comment by simply saying "in the wrong ar... Se mer

Betygsatt 1 av 5 stjärnor

Non sono neturali, non pubblicano le recensioni negative. Ho acquistato un frigo Haier e dopo 3 mesi si è rotto, ho scritto una recensione con gli aspetti positivi e il problema che ho avuto ma è stat... Se mer

Betygsatt 1 av 5 stjärnor

Lavede en kunde anmelde af NOVASOL gennem Feefo. Min anmeldelse blev aldrig blevet offentliggjort. Måske fordi NOVASOL fik “meget dårlig omtale”. Er kun positive anmeldelser der åbenbart kommer frem.... Se mer

Företagsinformation

  1. Omdömessajt
  2. Mediaföretag

Skrivet av företaget

Feefo operates as a closed platform, meaning we ensure that only verified customers—those who have actually used a product or service—can leave reviews. This approach helps maintain the credibility and reliability of the feedback you see on our site. In contrast, open platforms allow anyone to submit reviews, which can sometimes lead to less reliable or biased feedback. We believe that by verifying customers, we offer a more accurate reflection of user experiences.


Kontaktuppgifter

1,2

Mycket dålig

TrustScore 1 av 5

916 omdömen

5 stjärnor
4 stjärnor
3 stjärnor
2 stjärnor
1 stjärna

Ingen aktuell inbjudningshistorik

Det här företaget har inte bjudit in sina kunder på länge. Omdömen kanske inte är representativa

Har besvarat 33 % av sina negativa omdömen

Svarar vanligtvis efter mer än 1 månad

Så använder företaget Trustpilot

Se hur deras omdömen och betyg hämtas, betygsätts och modereras.

1,2

Alla omdömen

(916)

165 omdömen under de senaste 12 månaderna

Skriv ett omdöme
Företag på Trustpilot får inte erbjuda incitament eller betala för att dölja omdömen. Omdömen är enskilda användares åsikter och inte Trustpilots åsikter. Läs mer

Betygsatt 1 av 5 stjärnor

Never Again

I wouldn't waste my time doing a review for Feefo ever again and will never believe any review they publish. I was asked to review a holiday company who act as agents for holiday accommodation. However, due to the fact that I had some negative things to say I received a reply from Feefo stating my review would only be partially published due to some of its content. They only published the parts that were acceptable to them. They didn't publish my 1 star rating or the polite negative comments I put. I wouldn't believe any of their reviews as they don't give the all round picture only what they think are the best bits.

15 april 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hello Corinne,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Écrire un commentaire négatif sur le…

Écrire un commentaire négatif sur le site feefo.com est une perte de temps.

5 april 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi there,

Thank you for sharing your feedback. At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which is why our ratings can differ from open platforms where anyone can comment.

In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. You can follow the link below to learn more about our moderation guidelines and how our process works.
https://business.feefo.com/support/content-moderation

We take the integrity of our data very seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Unwanted e-mails even after…

Unwanted e-mails even after unsubscribing for something I never subscribed to in the first place. Also this company is currently under investigation from The Competition and Markets Authority

8 april 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi there,

Thank you for your review — and we're sorry you've run into difficulties using our platform. That’s not the experience we aim to deliver.
To help resolve this quickly, could you share a few details with us at support@feefo.com?

The email address linked to your review request
Any screenshots of the received emails.

Our technical support team will investigate and get this sorted as soon as possible.
Thanks again for highlighting this — your feedback genuinely helps us improve.

Best wishes,
The Feefo Team

Trustpilot utreder omdömet enligt vår rapporteringsprocess.

Betygsatt 1 av 5 stjärnor

Don't trust Feefo reviews at all!

Don't trust Feefo reviews at all!

They refuse to publish your reviews, both positive and negative for FALSE REASONS.

I had 2 refused for Iceland foods for multiple items for these reasons:
Irrelevant content
Reviews left in the wrong section of feedback form

I literally left reviews for specific items about those specific items!

They didn't even say which reviews the refusals were for, but either way, I left reviews for frozen chicken items and hash browns... and they were honest reviews, most 5 stars, one 2 stars.

And many people say they refuse reviews for various false reasons.
Some only had positive approved, some wouldn't accept critisism.

You cannot trust their reviews at all as they don't publish genuine reviews!

Appalling!

2 april 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hello there,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

We have had the worst experience ever… stay away from Feefo!

We have had the worst experience ever with Feefo, they ripped us the subscription for a year with 0 value provided and we never knew they were charging us as we never agreed on the contract, and they argued that we never gave them 2-3 months written notice hence the auto contract keep renewing for years until we tell them! Bloody hell! They added absolutely 0 value as not a single time any ac manager got in touch. Such a poor services, stay away from Feefo guys!

1 december 2025
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Thank you for taking the time to share your feedback.

We're genuinely sorry to hear about your recent experience with Feefo, we're committed to providing clear communication about our services and ensuring every client receives the support they deserve and are sorry to see that it hasn't quite hit the mark on this occassion.

Your feedback helps us improve, and we appreciate you bringing these concerns to light as it's important we do our best to show client's value where possible.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Biased

We have a very unpleasant experience with WayRentaCar in Antalya. When asked by Feedo to write the review, it was rejected. It looks they accept only the positive reviews. Obviously they work for rental companies.

16 mars 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hello,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

This is truly a terrible platform.

This is truly a terrible platform.

In short, around 70 days ago I bought a car from a seller I found through Autotrader. However, the car turned out to be faulty, so I returned it. Initially, the dealer said they would fix it, but afterwards they kept stalling me with various excuses. Because of this, I had no choice but to escalate the matter to the relevant authorities. I filed a court claim and won the case.

As of now, even after approximately 70 days, I have still not received either my car or my money back.

Due to this bad experience, I wanted to leave a review for this dealer on Autotrader. Unfortunately, Autotrader works with this useless platform called Feefo. No matter what I do, I cannot get my review published. They keep removing it for various reasons and fail to clearly explain why.

At first, they deleted my review claiming that since the matter had been escalated to legal authorities, I could not leave a review during an ongoing court process. However, even after the court case was concluded, and it was proven with a court judgment that I was in the right — and despite me sharing this evidence with them — they still refused to publish my review. They say this is part of their internal procedures.

If it is, this is an extremely unreasonable rule, as it effectively hides real customer experiences from other users, even when those experiences have been confirmed by a court decision.

Afterwards, I submitted another review without mentioning the court case, and it was removed again. When I tried to contact them, their customer service representatives didn’t even seem capable of basic communication — they couldn’t even properly greet in their emails, let alone provide clear responses. They failed to give proper answers to my messages.

It feels like they remove genuine customer reviews based on dealer requests, as if they are afraid of them. I hope Autotrader stops working with this ridiculous company as soon as possible.

They are truly beyond terrible.

23 mars 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Dear Gökhan,

Thank you for sharing your feedback. We genuinely empathise with the difficult situation you have faced with your vehicle purchase and the frustration this has caused.

We would like to clarify the moderation process to ensure you have a clear picture of why your reviews were handled this way. Our standard content moderation guidelines, which all users agree to when submitting a review, mean we are often unable to publish content that refers to legal proceedings or court claims. This is a standard procedure designed to ensure reviews remain focused on the service experience rather than complex legal disputes.

Regarding your specific case, a version of your review was successfully published on 10 April once the legal references were removed. However, on 13 April, we received an email from you confirming that your dispute with the dealer had been settled and specifically asking us to delete your comment. As we are a consumer-led platform, we honoured your direct request to retract the review.

We do not remove genuine, compliant reviews simply because a dealer asks us to; we only take such action if the content violates our guidelines or if the reviewer themselves requests it.

We are sorry that the initial process felt restrictive. We are constantly reviewing our procedures to ensure they are fair for consumers while remaining within our safety frameworks. If you would like to read more about these rules, you can find them on our content moderation page.

Best regards,

The Feefo Team

Trustpilot utreder omdömet enligt vår rapporteringsprocess.

Betygsatt 1 av 5 stjärnor

Absolute joke of a website

Absolute joke of a website. They conveniently removed most important part of my feedback to make it look better and then posted it of course but this what they posted is an actual lie (as what they removed was a key information). Do not trust them under no circumstances.

19 mars 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi there,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Sito inutile e non affidabile

Ho fatto una recensione negativa su un prodotto Miele (duoflex cat and dog) comprata da Unieuro. Recensione secondo loro pubblicata parzialmente e invito a rivedere il testo.
Per nulla seri e affidabili, tutelano i grandi marchi a scapito del consumatore.

12 mars 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hello Fabio,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 5 av 5 stjärnor

Clipstone park car sales - Shaun outstanding service


⭐⭐⭐⭐⭐

We recently purchased a Hyundai i10 automatic from Clipstone Park Car Sales, and I can’t recommend salesman Shaun highly enough.

We found the car on AutoTrader and left a message late one evening. Shaun rang us back immediately, and we arranged to meet him the following day to view the car. From the very first contact, he was incredibly friendly, helpful, attentive, and knowledgeable.

Shaun was fantastic with my son and gave him so much confidence. He encouraged him to take the car out for a test drive, happily sitting next to him, offering reassurance and plenty of praise. The whole process felt informative, calm, and very reassuring.

A week later, Shaun personally delivered the car to our home. He helped set up the tax, explained all the paperwork clearly, and talked us through the service history and previous owners in a very professional manner.

Overall, Shaun made my son’s first car-buying experience genuinely brilliant. We couldn’t have asked for better service and would highly recommend him to anyone looking to buy a car.

Dawn and Charlie Smith

27 februari 2026
Omdöme utan inbjudan
Betygsatt 1 av 5 stjärnor

Manipulate reviews, do not trust!

they claim to be a true review website from real people, yet they manipulate your review and make it far more favourable for the company. I merely stated my washing machine was faulty and unusable and gave it a 1 star yet they deled what I stated and changed it to a 3 star review. do not trust Feefo!

3 mars 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hello Cris,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Time waster !!

“It is a platform that collects reviews on behalf of various companies from which you may have made purchases.” Thats how they introduced their company. My experience tells me - They are totally dishonest, manipulated and bent the fact to hide the true criticisms.
I had received 2 emails to write my reviews after a purchase for 2 companies. One said my review was in the wrong column and not published. The other one said I had not yet received the product so ignored my comments !! If you are committed to fairness and transparency like you claimed, simply publish everything on the purchasers review !!
The companies would not receive the true reflect on their products and services. Save your breath. What a Time waster!!

Reply : I am not wasting one more minute to deal with companies like yours. 87% not 5% of your reviews here is 1 stars explained it all !!

18 februari 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi Monita,

Thank you for sharing your feedback. We understand your frustration regarding the moderation of your recent reviews and would like to clarify how our platform works.

At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which ensures that every review positive or negative comes from a real customer experience.

In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. Reviews are only flagged if they breach our moderation guidelines, such as sharing a service experience in a product-specific area. This is why you may have been informed a comment was in the "wrong column"; our goal is to ensure shoppers find relevant information in the correct place. You can visit here to learn more about our moderation guidelines and how our process works: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

We take the integrity of our data very seriously and would love to discuss any specific concerns you have regarding these reviews. Please feel free to reach out to us at support@feefo.com so we can investigate and resolve this for you immediately.

Best,

The Feefo Team

Betygsatt 1 av 5 stjärnor

Feefo ou les pipoteurs

Feefo ou les pipoteurs. Ne répondez pas à leurs demandes d avis, ils les modifient pour qu ils soient tous positifs. C'est à cause des ce genres de personnes que l humanité part en cacahuète, les gens qui vendent leur intégrité pour de l argent prêt à raconter de la m...à tout le monde.

28 februari 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi Rico,

Thank you for sharing your feedback. At Feefo, we pride ourselves on being an 'Invite-Only' platform. This means we only collect reviews from verified purchasers, which is why our ratings can differ from open platforms where anyone can comment.

In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we value and publish honest feedback, regardless of the score. You can read the blog post below to learn more about our moderation guidelines and how our process works.
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

We take the integrity of our data very seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile.

Best, The Feefo Team

Betygsatt 1 av 5 stjärnor

Feefo is totally rigged.

This Feefo review company is totally rigged, and it's done so blatantly.
I was sent an email from them, asking me to write a review for my experience with Laptops Direct.
I gave them 2/10 and wrote a long explanation, detailing my reasons.
I instantly received and automated email saying that they had rejected my review. They couldn't even have read it. Their algorithm simply detects a low score and rejects the review according to that.
I edited the wording of the review, but received another email of rejection. Just because the score I gave was low.

28 februari 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi Jonathan,

Thank you for bringing this to our attention. We understand your frustration regarding your experience and want to clarify our process.

Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never delete or reject reviews simply because the score is low. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.

To ensure all feedback is helpful and compliant, we utilise a combination of human and automated moderation processes across all reviews. While our automated system provides instant feedback, it does not filter by score. Instead, it flags content that may breach our moderation guidelines, such as sharing a service or delivery experience in a product-specific review area, or the use of sensitive personal data. If you'd like to know more about our moderation guidelines and how it works, please visit here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments.

If you believe there has been a technical error with your rating or the flagging of your comments, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best,

The Feefo Team

Betygsatt 1 av 5 stjärnor

Feefo's biz practice is to protect their clients from bad reviews thru managerial techniques

If you leave a bad review of a company, as I did for Buyitdirect, Feefo will reject the review, giving arbitrary internal policy reasons. I suspect if I left a good review, none of these bureaucratic reasons would apply.

You cannot edit the review to comply with their arbitrary bureaucratic hurdles. But you can contact their support team via email to begin a process to get the review edited to their satisfaction. I haven't done this, as I don't want to waste anymore time on this than I already have. Judging by other reviews, it would be a waste of time anyway. The point is to create an exasperating process that will inevitably cause a sensible person to admit defeat and give up.

In short, Feefo has delivered for it's client Buyitdirect, by creating bureaucratic friction which lowers bad reviews protecting Buyitdirect from legitimate criticism.

27 februari 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi Gerard,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

Why Reviews are Flagged: We never reject reviews simply because they are negative. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Moderation typically only occurs if a review breaches specific guidelines, for example: when service or delivery feedback is placed in a product-specific review area. This ensures shoppers looking at an item see feedback about the item itself, while service issues are directed to the merchant's service profile.

Integrity of Your Voice: We want your legitimate criticism to be seen, provided it meets the moderation standards that apply to all our reviews, regardless of their sentiment.

Simplifying the Process: We are committed to fairness and transparency. You can visit here to learn more about our moderation guidelines and how the process works:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

Best,

The Feefo Team

Betygsatt 1 av 5 stjärnor

Helping BAD companies trick future…

Helping BAD companies trick future customers. In this case it’s British Airways. I’ve received no review link for my experience. Had to formally request one. Companies can cherry pick who responds. Trustpilot much better.

22 februari 2026
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Logotyp för Feefo

Svar från Feefo

Hi Anon Anon,

Thank you for sharing your feedback. We understand your frustration and we want to clarify how our system ensures a fair representation of every customer's experience.

At Feefo, we operate as an 'Invite-Only' platform. This means we only collect reviews from verified customers after a transaction has occurred. Rather than allowing companies to "cherry-pick" who responds, our system is designed to trigger invitations automatically to ensure every voice has the opportunity to be heard.

We value and publish honest feedback, regardless of the score. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. This demonstrates our commitment to showing the full picture including negative experiences to help future customers make informed decisions.

Integrity and Moderation: We take the integrity of our data very seriously, and our process is built to prevent businesses from filtering their feedback. You can visit here to learn more about our moderation guidelines and how we maintain an impartial environment: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

We take these matters seriously and would be happy to discuss any specific concerns you have regarding a merchant's profile or your missing invitation; please contact us at support@feefo.com so we can investigate this for you immediately.

Best,

The Feefo Team

Betygsatt 1 av 5 stjärnor

Poor management, allows fake reviews

I am extremely disappointed with Feefo. They allow fake reviews to be posted without any verification, which completely undermines trust in their platform. This is directly affecting my business and sales, as potential customers are being misled by false feedback. A review system that doesn’t verify authenticity is harmful for both businesses and consumers.

19 februari 2026
Omdöme utan inbjudan
Logotyp för Feefo

Svar från Feefo

Hi Adeeb,

Thank you for sharing your feedback. We understand how vital it is for a business to have a review profile that accurately reflects its service, and we want to clarify how our system protects against the issues you’ve mentioned.

To ensure the integrity of the feedback on our platform:

Our 'Invite-Only' Model: Unlike open platforms where anyone can post a comment, Feefo is strictly an invite-only platform. This means we only collect reviews from verified purchasers who have had a genuine transaction with a business. This system is specifically designed to block "fake" reviews and ensure that every rating comes from a real customer.

A Fair Representation: We take the integrity of our data very seriously and do not filter for sentiment. In fact, in 2024, 5% of all reviews posted on Feefo were 1-star ratings. This demonstrates that we value and publish honest feedback—both positive and negative—provided it is authentic.

Transparency in Process: Our goal is to provide a trustworthy environment for both businesses and consumers. You can visit here to learn more about our moderation guidelines and how our verification process works to prevent misleading feedback:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

We would be happy to discuss any specific concerns you have regarding your profile or suspicious activity you believe you’ve identified. Please contact our team so we can investigate this for you.

Best,

The Feefo Team

Betygsatt 1 av 5 stjärnor

Unfair moderation of genuine reviews

Unfair moderation of genuine reviews

I submitted a factual negative review about a purchase from Currys after the item was delivered and inspected. Feefo partially rejected it, claiming the product had “not been received,” which is simply untrue.

After this, I checked Trustpilot and found many similar reviews describing the same issue — negative but genuine feedback being blocked using the same reason.

This raises real concerns about Feefo’s impartiality. A review platform should reflect all customer experiences, not just positive ones for paying clients.

20 februari 2026
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Svar från Feefo

Hi Neo Pavlou,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We are committed to ensuring that every voice is heard, provided it is directed to the right place:

Service vs. Product Reviews: A common reason a review is flagged as "not received" is when feedback about a delivery or service experience is submitted in a Product-specific review area. Our guidelines require these to be kept separate so that customers get clear, relevant information about both the item itself and the retailer’s service.

A Platform for All Feedback: We value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings, demonstrating that we do not filter out criticism for our clients.

Our Commitment to Integrity: Our goal is to ensure feedback is helpful and compliant. You can visit here to read our full moderation guidelines and see how we maintain an impartial environment for all consumers:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining the specific reason for the adjustment.

If you believe there has been a technical error or that your review was categorised incorrectly, please contact us at support@feefo.com so we can investigate this for you immediately. We are committed to fairness and transparency.

Best,

The Feefo Team

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