Dreadful from start to finish. I phoned up to get an oven seal and they said they needed a model number and where to find it.
Looked where they said. no model number, phoned back and they said in must be on the back of the oven which is built in.
Removed the oven, there was a label with lots of numbers but none saying model number.
Phoned back and they said they couldnt help without a model number. They transferred me to a "cooker expert" who charged me £30 to tell me which of the numbers on the label was the model number.
So:
Gold medal for pig ignorance of not knowing where the Model numbers are on their own ovens.
Gold medal for stupidity of putting the model number on the back of a fitted oven.
Gold medal for incompetence of having a Model number label which doesnt actually say which is the Model number.
Platinum Medal for rip-off merchants for charging me £30 to get someone to read their own service manuals. (I would have a small wager that they get comission from that.).
Points for improvement:
Put the model number on the front (as you initially said it was). IQ required 1
Have it say "Model No: xxxxx". IQ required 1
Train your staff to ask what numbers it does have and be able to say which one is the model number. IQ required 1.
Dont get rip-off merchants to read your manuals for you, just honesty required.