I was looking for a way to reduce my online footprint. I stay off of most social media and don't sign up for things online or in stores. Even with that I was amazed at how much targeted spam I still received. I attempted to go through the process myself to remove my data, but quickly realized it was near impossible. When I stumbled on Incogni it was exactly what I was looking for. I look at my time as valuable and saw their service as a great value in saving me time and effort. I have been with them for about 6 months and the amount of sites gathering my data has dropped from over 160 to about 39 and they continue to work with those sites. There is a noticeable difference in the amount of sales calls and e-mail I get targeting me. In this day and age anything to uncluttered your world is worth it.