Superdry - Cheltenham Omdömen 

Superdry: A Masterclass in How Not to Run a Retail Company

If you ever want to experience a real-life comedy of errors, simply place an order with Superdry and pay for Express Delivery. I did — and what followed was a performance worthy of a Christmas pantomime.

I paid extra for Express Delivery. Superdry accepted the money, nodded politely… and then delivered absolutely nothing. Impressive.

Evri “lost” the parcel (of course), and Superdry’s response was even better:
“We can’t resend your order because our system doesn’t let us.”
A fascinating limitation for a company whose entire purpose is… sending orders.

They did, however, refund the Express Delivery fee — a touching acknowledgement that something went wrong, followed by complete silence when asked for a full refund or a replacement. Customer service simply vanished backstage.

Since Superdry refused to communicate, I’ve now involved:
• NatWest (chargeback raised for goods not received)
• Trading Standards
• CMA
• ASA
• DBT
• And yes, even Evri’s executive team

All of whom appear far more responsive than Superdry themselves.

For anyone reading this, here’s what you should do if Superdry pull the same stunt:
1. Ask for a full refund in writing.
2. If they ignore you, raise a chargeback with your bank (NatWest did mine instantly).
3. Report them to Citizens Advice for Trading Standards referral.
4. Keep screenshots of everything.

Eventually, you’ll get your money back — just not because Superdry helped. Their “customer care” is more of a spectator sport.

At this point, I genuinely look forward to the day Superdry finally leave the high street. Based on this experience, the only thing they deliver reliably is disappointment.

I ordered the item super dry windcheater jacket which was on page but got different while delivered and also I return that item till now I didn't got any update and not refunded

Scams, they took my order and payment and failed to deliver my goods ,two weeks later no goods no refund will never by from super dry again

Great staff very helpful will shop again

Great customer service when I returned a damaged shirt. Replaced within a couple of days via online order.

Friendly cashier: Georgia.
Polite and professional.

Staff were great

Really appreciated an extremely quick reply to my query concerning a refund - thank you so much

Really pleasantly surprised with the styling, quality and price point of the garments on offer. As with other brands, I would prefer less branding on show, which puts me off some of the items but, I get it.

Excellent service and welcoming staff,always a pleasure to shop

Always very helpful staff and

Very helpful team who were attentive and friendly

Helpful staff around the store and at the till. Great choice of products I was looking for casual shirts and there were plenty of sizes available.

Always loved shopping in this store and it does feel like Superdry is back to what it does best, great looking clothes at a reasonable price.

Ordered the coat online. Arrived in store very quickly. Went in, tried it on, fitted, left. Simple, simple, simple. Fitted like a dream and love it!

From ordering to delivery - 2 days. Delivered within the 2 hour time frame. We'll packaged.

Absolutely appalling customer service so my daughter didn’t get her birthday present

Perfect! Fast shipping and my coat is amazing!!

Haven’t worn yet but ordering, delivery and pick up were easy and fast.

Purchased in Cheltenham and staff member left security tag on .
Didn’t discover until home .
Can’t wear item and have over 60 mile round trip to get tag removed!
Waste of time & fuel !