Finally found my favorite! I've purchased many hair tools over the years, but this is the first one that actually delivers what it promises. My hair feels silky, has more shine, and the style lasts... Se mer
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För att skydda plattformens integritet granskas både verifierade och overifierade omdömen av vår automatiserade programvara som är tillgänglig dygnet runt. Tekniken är utformad för att identifiera och ta bort innehåll som bryter mot våra riktlinjer, inklusive omdömen som inte är baserade på en äkta upplevelse. Vi är medvetna om att vi inte kan lägga märke till allt. Det går att flagga sådant som du tror att vi kan ha missat. Läs mer
Det här tycker kunderna
I am also guilty of falling for the scam! I bought a straightener from a kiosk in opry mills mall in Nashville. The straightener I bought was 100% not the one she used on my hair!! Very disappointing... Se mer
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The curler and flat iron get way to hot. I have burned my fingers trying to use them. The shampoo and conditioner are terrible, they caused excessive hair loss in a very short period of time. Wishing... Se mer
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Wie konnte ich mich dieser Manipulation aussetzen? Achtung: Auf der Messe in Berlin am 17.11.2024, Stand D 160 Repräsentant Soleil!!! Verkauf von Waren zweifelhafter Herkunft und gesundheitsgefährdend... Se mer
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Företagsinformation
Skrivet av företaget
Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website. Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
Kontaktuppgifter
3933 Pembroke Road , 33021, Hollywood, USA
- 786.226.9076 ext. 1
- cs@straightaheadbeauty.com
- www.straightaheadbeauty.com
2,4
Dålig
207 omdömen
Ingen aktuell inbjudningshistorik
Det här företaget har inte bjudit in sina kunder på länge. Omdömen kanske inte är representativa
Har besvarat 94 % av sina negativa omdömen
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I am also guilty of falling for the…
I am also guilty of falling for the scam! I bought a straightener from a kiosk in opry mills mall in Nashville. The straightener I bought was 100% not the one she used on my hair!! Very disappointing and totally deceiving!
22 oktober 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We are sorry to hear there was a mix-up when you made your purchase at the Opry Mills Mall kiosk in Nashville.
We recommend returning to the kiosk with your purchased tool and explaining that the product you received was not the same model demonstrated to you. They should be able to assist you with exchanging it for the tool you originally intended to purchase.
Please understand that Straight Ahead Beauty manufactures the tools but does not manage the independent retailer's sales transactions, inventory, or exchange policies.
We appreciate you bringing this to our attention and hope the retailer is able to resolve the mix-up and get you the styling tool you originally wanted.
Terrible products
The curler and flat iron get way to hot. I have burned my fingers trying to use them. The shampoo and conditioner are terrible, they caused excessive hair loss in a very short period of time. Wishing I had not fallen for the scam at the mall.
23 oktober 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re very sorry to hear about your experience with the products and especially that you experienced burns while using the curler and flat iron. Your safety is very important to us. When using heated styling tools, we always recommend taking extra care around the heated surfaces, and using a heat-resistant styling glove can provide an added layer of protection while styling.
Our styling tools are designed to operate at high temperatures to achieve effective styling results. However, many of our tools also feature adjustable temperature settings, allowing the heat to be customized to accommodate different hair types and styling needs. We always recommend selecting a temperature appropriate for your hair type.
We’re also sorry to hear about your experience with the shampoo and conditioner. We understand how concerning it can be to notice increased hair shedding after using a new product. There are many factors that can contribute to hair loss or shedding, including changes in hair-care routines, stress, diet, hormones, and other factors. It is also always a good idea to review the ingredient labels of any new hair-care products to make sure there are no ingredients that you may be sensitive to or have an issue with.
We appreciate you taking the time to share your feedback, and we’re sorry that the products did not meet your expectations.
dishonest ruthless arrogant gangster like business out to destroy small honest resellers
they send imposters to buy their own resale product to give them negative reviews, while their authorized reps encourage resale. These are unscrupuluous dishonest ruthless arrogant people who operate like gangsters, don't hesitate to destroy honest small businesses. I wish them the same fate one day
9 oktober 2026
Omdöme utan inbjudan
I had a wonderful experience
Finally found my favorite!
I've purchased many hair tools over the years, but this is the first one that actually delivers what it promises. My hair feels silky, has more shine, and the style lasts all day. I also love the shampoo and conditioner because they don't weigh my hair down and leave it feeling clean and soft. What impressed me the most was the customer service. Everyone was knowledgeable, friendly, and happy to answer every question. Straight Ahead Beauty has definitely earned a loyal customer.
1 juli 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you so much for your wonderful review! We’re thrilled to hear that you’re loving your styling tools, shampoo, and conditioner, and that they’re helping your hair look and feel its best. It’s especially rewarding to know that our customer service team made such a positive impression and was able to answer all your questions. Your kind words and loyalty mean so much to us, and we truly appreciate you choosing Straight Ahead Beauty. We look forward to continuing to provide you with products and service you can count on!
SCAM!
I completely fell for the scam at Providence Place Mall yesterday. I was sold something that I was told was the pro glider 2.0 rose gold, but when I got home the element in the box was seemed a much cheaper replica, and it says pro glider 1.0. It doesn't curl my hair as the professional item they tried on my hair at the mall. I paid $200 for it and I was totally scammed. Now that I want a refund, the printed receipt says "No refund" and I was never told that before purchasing the item. Please never buy any of these products at the mall!!!!
3 oktober 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re very sorry to hear about your experience and understand how frustrating it must have been to believe you were purchasing the ProGlider 2.0 and then discover that you received the ProGlider 1.0 instead.
We are an independent manufacturer, and our products are sold through independent retailers. Based on what you’ve described, it sounds like there may have been a mix-up at the retail location where your purchase was made. In fact, the ProGlider 1.0 is a little bit of a nicer model as it features built-in temperature control, which is an added feature designed to help provide more consistent heat.
We’re also sorry to hear that you were unable to recreate the same style at home. Many of the independent retailers that carry our products have professional stylists working in their locations. Professional stylists have extensive experience using styling tools, and sometimes it can take a little practice to become comfortable with a new tool and recreate the same results at home.
We certainly understand your disappointment, especially if you were expecting the ProGlider 2.0. Since your purchase was made through an independent retailer, we would recommend contacting the retailer directly regarding the product you received and see if they can exchange the tool for you.
We’re sorry for the misunderstanding and hope the retailer is able to help resolve the situation for you.
I was scammed
I was scammed. They showed me and sold me a infrared high end straightener. The one I opened in the box is a cheap basic ceramic straightner. I paid $187 for it. Very upsetting. They advised a different product and gave me something different. The sales women was very pushy and after I purchased it she kept trying to sell more & more. I walked away at one point and she hollared for me like I forgot something and she kept on and on. Forceful & dishonest sales tactics. This happened at the Cool Springs Galleria Mall.
7 september 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re very sorry to hear about your experience and understand how upsetting it would be to believe you purchased one of our infrared high-end straighteners, only to open the box and find a different tool inside.
Because your purchase was made through an independent retailer, we would recommend first returning to the retailer where you made the purchase and bringing this to their attention. Did you have an opportunity to go back to the store and let them know that the tool you received was not the one you were shown or intended to purchase?
If there was a mix-up or misunderstanding at the time of purchase, we’re hopeful the retailer will be able to assist you with exchanging the tool for the correct model. Purchases made through independent retailers are handled directly by the retailer in accordance with their return and exchange policies.
We’re sorry again that you had a frustrating experience, and we hope the retailer is able to resolve the issue for you quickly.
Exceeded my expectations!
Exceeded my expectations!
I have very curly, hard-to-manage hair, so I was honestly skeptical. After using the Straight Ahead Beauty straightener just once, I was amazed by how smooth and soft my hair looked. It didn't leave my hair feeling dry like other brands I've tried. I also picked up the hair care products, and after a couple of weeks my hair feels healthier and looks much shinier. The team was welcoming, professional, and never made me feel pressured to buy. I'm really happy I found this brand.
15 juli 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you so much for your wonderful review! We're thrilled to hear that our straightener made such a difference for your curly hair and left it feeling smooth, soft, and healthy without the dryness you've experienced with other brands.
It's also fantastic to know that you're seeing great results from our hair care products. Hearing that your hair feels healthier and looks shinier after just a couple of weeks truly makes our day!
We especially appreciate your kind words about our team. Providing a welcoming, pressure-free experience is very important to us, and we're so glad you felt comfortable throughout your visit.
Thank you for choosing Straight Ahead Beauty and for taking the time to share your experience. We look forward to helping you keep your hair looking its absolute best!
There is genuinely nothing good to say…
There is genuinely nothing good to say about this company. My wife tried a few of the products and it irritated her skin (scalp) and smelled horrible. They also didn't want to accept a return and their support was rude. Avoid at all costs. To clarify, the exact products were the "Straight Ahead Aura Hair Serum with with Angelica oil" and Retinol and the "Revitalizing Moroccan Hair Serum".
7 juli 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We're sorry to hear about your wife's experience. However, we believe this review may have been intended for a different company. We do not manufacture or sell skincare products or any products designed for use on the skin, and we have no record of any customer interactions under this name.
If this review was posted in error, we kindly ask that you verify the company it was intended for. If you believe it was meant for us, please contact us directly so we can look into the matter.
Worst straightener I ever bought
Worst straightener I ever bought. Doesn't heat up enough to make my hair straight. I went back to my Conair one and it blows this one away. Do not waste your money!!
16 mars 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We're disappointed to hear our flat iron didn't perform as expected for you. Our styling tools are designed to reach professional styling temperatures, so if yours isn't heating properly, it may not be functioning correctly. We'd appreciate the opportunity to assist you. Please contact our support team at cs@straightaheadbeauty.com, so we can troubleshoot the issue and, if necessary, help you with a warranty replacement.
Nicole ist eine großartige Verkäuferin!
30 juni 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Herzlichen Dank für Ihre wunderbare Bewertung! Wir freuen uns sehr, von Ihrer positiven Erfahrung zu hören.
Es ist besonders schön zu wissen, dass einer unserer unabhängigen Fachhandelspartner einen so hervorragenden Service geboten hat.
Danke, dass Sie sich für unsere Werkzeuge entschieden und sich die Zeit genommen haben, uns Ihr Feedback zu geben. Wir wünschen Ihnen viel Freude mit Ihrem Kauf und freuen uns darauf, Sie auch in Zukunft wieder zu unterstützen.
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Thank you so much for your wonderful review! We're delighted to hear about your positive experience.
It's especially rewarding to know that one of our independent retail partners provided such excellent service.
Thank you for choosing our tools and for taking the time to share your feedback. We hope you enjoy using your purchase, and we look forward to supporting you again in the future.
Amazing hair product I highly…
Amazing hair product I highly recommend!!!!!
20 juni 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you for the amazing review! We’re so glad you love your product and appreciate your recommendation!
A women came up to ask me a question I…
A women came up to ask me a question I said yes and she grabbed me and had me sit in one of her chairs to demonstrate the flat iron she made it expensive and drop the price to 120 it was my birthday at the time and my boyfriend was with me. I’m a pretty shy person and I was uncomfortable with all this going and my boyfriend was trying to get me to leave with him but the lady was a causing and scene and trying to made my boyfriend the bad guy. I felt like I wanted to cry and I bought the flat iron because I felt so much pressure under that moment I gave it to my sister I never used it and it broke 3 months later. I have a warranty for a new one but I never want to be near your company again. Shameful that you pray on vulnerable people to sell them junk
20 juni 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We are very sorry to hear about the experience you had at the third-party retailer where you purchased your flat iron. We understand how uncomfortable and frustrating that situation must have felt, and we sincerely apologize that your interaction left you with such a negative impression.
We want to clarify that the retailer where the purchase was made is an independent business and is not owned or operated by us. We do not condone any sales practices that make customers feel pressured or uncomfortable, and this is not the experience we want anyone to have with our brand.
Regarding your flat iron, we would be happy to assist you through our manufacturer’s warranty and replace the tool for you directly, so you do not have to return to or work with that retailer again. We would appreciate the opportunity to make this right and provide you with the customer experience we strive for.
You can file your claim directly on our website www.straightaheadbeauty.com.
Please feel free to reach out to cs@straightaheadbeauty.com if you have any issues filing the claim. We're here to help.
I bought the Bionic Pro Ceramic from…
I bought the Bionic Pro Ceramic from Leo at Straight Ahead Beauty, and the experience was amazing. Leo was professional, helpful, and genuinely funny, making the whole purchase process easy and enjoyable. I’m already loving the serum, shampoo, and conditioner, and I’ll definitely be returning for more hair products in the future. Thank you, Leo!
12 juni 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you for the amazing review! We’re so glad you had a great experience with the third-party retailer and are loving your Bionic Pro Ceramic and hair care products. We appreciate your support and look forward to seeing you again!
Love the product!
Love the product!! Highly recommend about Jenni 🙏🩷 it’s a life changing product !!!
18 juni 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re so happy you love your product and appreciate your recommendation. Thank you for supporting us through the independent retailer where you made your purchase!
I really love the machine
I really love the machine, I even got the shampoo and conditioner because of a special they were running that day and my hair got thicker and fuller, crazyyy!! I love to do the curls with the brush, they last a long time for me and i have really frizzy hair naturally, it just makes it smoother. Thanks to Shirley in opry mills!!
10 maj 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you for the amazing review! We’re so happy you’re loving your tool and seeing great results with your hair care products. We appreciate your support and are glad you had such a positive experience with the independent retailer where you made your purchase!
Nikol
Nikol, was the best. She helped me find the very best product for me.
10 outta 10
19 mars 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
Thank you so much for your kind words and for taking the time to share your experience! We’re thrilled to hear that you had such a positive experience with the third-party retailer you visited. We truly appreciate your support and hope you continue to enjoy your purchase for years to come. Thank you again for choosing us!
Augusta Mall Beware!!!
The salesperson in the Augusta, GA mall was very pushy and full of lies. I was told the iron used steam. That was a lie. The one used as a demo on my hair was not what was in the box when I got home. SCAM! They need to be kicked out of the mall! The iron I purchased does pull and dry out your hair. It is a piece of junk.
7 mars 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We would like to learn more about your interaction with the independent retailer you visited and see how we can help ensure you have the correct tool. Please contact us at cs@straightaheadbeauty.com so we can assist you further.
the bionic pro ceramic flat…
I bought the bionic pro ceramic flat iron as i was told that its not going to damage my hair. After telling the lady i do not use heat on my hair! I was scammed and lied to. The flat iron gotten extremely hot which will just cause hair to become damaged. Contacting the company requesting for a refund isnt going to solve the issue as they will tell you no refunds its all a scam dont trust them and fall for it like i did!
7 maj 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We are very sorry to hear that Mrs. Isley had a disappointing experience at a retailer selling our products. That is certainly not the experience we want anyone to have when purchasing or using our tools.
As with most styling tools on the market, our products utilize heat in order to style the hair effectively. However, the majority of our tools are designed with adjustable temperature settings so they can be customized to suit different hair types and styling needs while helping to minimize the risk of heat damage when used properly.
In Mrs. Isley’s email to us, she mentioned that the tool had been demonstrated on her hair and expressed concern that the item she received may have been different from the one that was demonstrated. Many retailers that carry our products also carry a variety of other styling tool brands, so it is possible that a mix-up or misunderstanding occurred during the purchase process. Because of that possibility, we recommended that she contact the independent retailer where the purchase was made, as they would be in the best position to review the transaction and assist with an exchange if needed.
As the manufacturer, we design and produce the products, but we do not have access to individual sales transactions or funds collected by independent third-party retailers. For that reason, we are unfortunately unable to process returns, refunds, exchanges, or other purchase-related matters connected to those transactions.
That said, we truly want Mrs. Isley to have a positive experience with whichever tool she purchased. We would be more than happy to connect her with one of our product specialists, who can provide tips and guidance on how to safely and effectively use the tool based on her specific hair type and styling goals.
We appreciate the opportunity to address these concerns and hope to help ensure she is able to achieve the best possible results with her tool moving forward.
SCAM 100%
We fell for the scam at Vaughn mills malls today and it was a total scam. We were sold something that we were told was the straightener that they used on both my daughters hair but when we got home the straightener in the box was a cheap piece of shit, the one we got is maybe worth $50 it didn't curl or straighten by girls hair at all when we tried it at home. We paid 350 for it and we were totally scammed. So sad and let down. People work hard for their money and we trusted this company only to be let down and scammed.
Never buy The Straight Ahead Bionoc Pro Ceramic flat iron. Vaughn Mills Mall should be kicking this company out of the mall. This is theft and misinformation 100% by the company. My daughters used birthday money to buy this and it is total garbage. Thanks alot
6 maj 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re very sorry to hear about your experience. We’d appreciate the opportunity to learn more about what happened and see how we may be able to assist. Please reach out to us at cs@straightaheadbeauty.com with additional details about your experience with the third-party retailer, and our team will be happy to look into it further.
Strips dye color from hair
I was sold this product (shampoo and conditioner) at a trade show. It strips color from dyed hair. I mean REALLY strips color and I was told at this show that it would hydrate and amplify color. Total lie and it took me months to figure out why my new dye wouldn't stick. I went back to regular shampoo/conditioner and wouldn't you know!! Turns out my color is brighter with the old brand instead of this one.
9 februari 2026
Omdöme utan inbjudan
Svar från straightaheadbeauty.com
We’re very sorry to hear about your experience and appreciate you taking the time to share your feedback. That’s certainly not the result we want anyone to have - especially when it comes to maintaining and enhancing color-treated hair.
Our shampoo and conditioner are formulated to be gentle, hydrating, and suitable for color-treated hair, and they are not designed to strip color. That said, we recognize that results can vary based on a number of factors, including the type of dye used, how recently the hair was colored, water quality, and the overall condition and porosity of the hair. In some cases, certain formulations may interact differently depending on these variables.
Thank you again for your feedback -it’s valuable to us as we continue to evaluate and improve our products and communication.
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