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My experience with SERE Motors Belfast – proceed with caution

I rarely leave negative reviews, but after everything my family has experienced, I feel other consumers deserve to know what happened.
In March 2024, my husband and I purchased a Hyundai from SERE Motors Belfast. At the time of sale, we were informed that the vehicle had undergone a multipoint inspection, was of satisfactory quality, and had approximately two years of Hyundai warranty remaining. We were provided with warranty documentation and purchased the vehicle on that basis.

After a short 2 years, n May 2026, when the vehicle was approximately five years old and had around 50,000 miles on it, it began developing significant mechanical issues. What initially appeared to be one fault escalated into a series of serious engine-related problems.

After investigations by an independent mechanic and subsequently Hyundai, we discovered that the vehicle was subject to a Hyundai service campaign relating to a tensioner sprocket issue. Hyundai later confirmed to me in writing that this service campaign had been active since May 2023 and that my vehicle had been included in the campaign from the date it was launched.

Hyundai also advised that the vehicle was showing major engine-related faults connected to this issue and that we were fortunate to have stopped driving it when we did.

The most disappointing aspect of this experience was not the mechanical fault itself. Vehicles can develop problems. What I found unacceptable was the complete lack of meaningful engagement from SERE Motors once these concerns were raised.

Despite multiple attempts to resolve matters directly, including a formal complaint to the directors, a Letter Before Action, a follow-up letter containing additional evidence, and a final Letter Before Action, I received no substantive response.

During this period I was heavily pregnant, without access to my own vehicle, trying to manage work commitments, hospital appointments, childcare responsibilities and day-to-day family life. Despite explaining the circumstances, I was offered no practical assistance and no courtesy vehicle.

The only reason this situation has ultimately been resolved is because Hyundai agreed, as a goodwill gesture, to cover the full cost of repairs. Had Hyundai not stepped in, my family would have faced a very significant financial burden.

I appreciate Hyundai's assistance and willingness to help. Unfortunately, I cannot say the same about my experience with SERE Motors.
Every customer will form their own view, but based on my experience, I would strongly encourage anyone considering purchasing a vehicle from this dealership to carry out their own independent checks, verify warranty status directly with the manufacturer, and ensure they are completely satisfied with the vehicle's history before proceeding.

I spent months trying to obtain answers and support from the company. The silence (and implied lack of customer care) was ultimately more disappointing than the fault itself.

Joanne is always a pleasure to deal with. This is now my third car I have taken out with Joanne at SERE. She has watched my daughter grow and it was so lovely to deal with her again. She made the whole experience a breeze and not stressful at all keeping my worries at bay. Thank you again Joanne

Fantastic service and Jack was a gentleman who went above and beyond.

SERE Motors Lisburn were fantastic because Andrew was very professional and not pushy, very knowledgeable about the car. A great experience with no pressure. Would recommend Sere for a new car purchase.

Salesman Aaron McCalmont relaxed, friendly approach and sales pitch.

I lose interest in a hard or desperate sales approach. Aaron was neither of these.

I'd suggest SERE Motors Lisburn to a friend because they were very friendly & easy to deal with & Callan the sales rep was really nice & very helpful in buying my new car."

I was happy with the service at SERE Motors Belfast because Joanne (my sales assistant) was friendly, professional, and very helpful with all aspects of my car buying experience.

Over all great customer service and very helpful, the staff member David that helped me was very helpful from start to finish

"I was happy with the service at SERE Motors Lisburn because Aaron made me feel like he had time for me and listened to what I wanted. He offered me various options and explained the differences between them. He was not pushy in trying to make a sale and was more concerned that I found the vehicle I wanted. Extremely impressed by his professionalism and character and was happy to go with the vehicle I had seen. Haven't looked back. Absolutely love my new car and highly recommend SERE and especially Aaron McCalmont ."

The fella jack that I dealt with was so friendly not pushy and let me make the decision and kept in communications with me throughout the whole process and even rang to check on how I was getting on a few days after too. The director also came out and chatted with me every time I was in and was so friendly too! I would highly recommend

Gary was extremely helpful. My car is beautiful and I was very happy with the service.

It was my first time to visit the car sales in Lisburn (Sere). I saw the car I loved. Nathan the salesman is very nice and friendly with us. He is very patient with us. Great offer for my old car to exchange with the other car. I am very happy with it.

SERE motors were a great car site to deal with. No pressurised sales talk, friendly advice and they answered all my questions about my potential car purchase. The person I dealt with (Joanne) was very helpful. I am very happy with the car I bought and I would definitely go to them again.

Very helpful and professional, made buying a new car easy and straightforward

Ryan was very professional and explained things in great detail. Would defo recommend a friend. Thanks

I had a fantastic experience buying my car from Ryan Stuart. He was extremely kind, helpful, and professional throughout the whole process.
They even delivered the car to my home, and it arrived spotlessly clean with a more than half tank of fuel. Such a nice touch!
Highly recommend Ryan Stuart and the team. Excellent service! Thank you!

Very disappointed with SERE Belfast.
I bought an ID.5 in March for a decent price, the staff were friendly and well organised, showing me what was needed to bring the car into the republic. Unfortunately, they sold me a car with two active safety recalls and this is where the nightmare begins.

The driverside door would randomly open while driving but also when locked. This meant that the alarm would go off in the middle of the night waking myself and the neighbours. There was no way to lock the car without activating the alarm so for 4 weeks I had to leave the car unlocked in the driveway. Not ideal.

After calling multiple VW garages to find the earliest service available I was told that recall could only be fixed in the UK. This meant I had to miss a day of work and drive the car from Kildare up to Enniskillen. After a day in service, I was told the software update couldn't be completed and they would try again tomorrow. This meant I had to book a hotel for overnight and miss another day of work.

Since then the issue has been escalated to VW technical and now to the factory meaning it will be at least two weeks before the car is ready. I cant help but think this could have all been avoided if SERE had fixed the issue before selling on the car. The fact that it was a safety recall is even more concerning. When I called them looking for assistance with the repairs, they couldn't offer anything.

If you're from the republic looking to buy a car up north I still think its a good idea but I would not recommend SERE.

Great sales staff especially Joanna 👍 a fountain of knowledge

Purchased an electric Mercedes EQA from here that was due an “A” service. All that seems to have been done was to reset the service indicator on the dashboard. The pollen filter was certainly not changed as it was full of leaves and other dirt when I checked it when I got home. My salesperson informed me that the service manager said it didn’t need to be changed but won’t provide an invoice for the “A” service despite being requested to do so. I don’t know how they’d know it didn’t need to be changed because if they had checked it would not have been so dirty with dried up leaves and plastic. This is a part that would have cost them £20 approximately and less than 5 minutes to change so it triggers my alarms when corners like this are cut. They also did not replace the wiper blades despite the indicator sticker clearly showing they needed to be replaced, again maybe £30 cost. So what did they actually do to prepare the car? Also despite paying full price for the car on the basis of 4 non Chinese branded tyres being put on the car this was reneged upon too and I ended up paying an extra £200 on top for decent quality Oem tyres to be fitted. I also had to have the car tracked as it was pulling to the left. I certainly would not recommend a garage that cuts corners and backtracks like this. I now have to pay €325 for the peace of mind of getting a “A” service carried out to ensure the car is right as I do not trust that this garage did anything to prepare the car correctly. Engaging with the garage to rectify the service issue was a complete waste of my time. It’s very frustrating when you place your trust and money in the hands of a business like this and this is how you end up being treated. Once they have your money you can expect zero from Sere.