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We've working with DPOM for just over a year and the results have been briliant. We where looking for a UK based marketing agency that could help us build propper SEO and google ads for our chiropractic clinic. From the start, the team at dpom really understood what we needed and have consistently delivered results. Couldn't recommend them enough !

Started working with dpom for our social media marketing and it's been a smoothexperience from the start. The onboarding was straightforward and we started seing results pretty qucikly. Lee has been great to work with, always responsive and makes everything feel easy. Happy overall.

We’re a UK wedding & events business. DPOM managed our Google Ads Mar–Oct 2025. After living through declining results, minimal transparency, and a protracted exit, my advice is to proceed with extreme caution.

What actually happened (the short version)

Performance fell off a cliff July–Sept (e.g., conversions dropped from early-summer highs to ~⅓ by September; CPA spiked ~3–4×).

No proactive guidance while results slid. I had to chase a call on 25 Sept to ask what was happening.

Change history shows long inactivity (including an entire 17 Jul–17 Aug billing period with zero logged changes) and flurries of small edits near billing dates.

“A/B testing included” in our package, but no structured tests were ever shared (no hypotheses, variants, dates, results).

Cancellation required an unmonitored mailbox + web form and was met with aggressive, boilerplate replies about notice/billing rather than any attempt to fix things.

Communication & meetings

Securing a meeting felt like pulling teeth. Messages often went unanswered until chased, and suggested times were pushed back. When concerns were finally raised, answers focused on defending the status quo rather than proposing a plan.

“Testing” vs actual A/B testing

The contract promised “essential A/B testing.” In practice, we saw:

Occasional match-type toggles (phrase/exact),

Some negative keywords added,

Bid tweaks—
…with no test plan, no variant naming, no start/stop dates, no success criteria, and no write-ups. That’s hygiene, not an A/B programme. We were given no guidance on ad copy (headlines/descriptions) or creative refresh, despite this being one of the biggest levers in search performance.

Transparency & change history

DPOM repeatedly argued “analysis isn’t visible in the change log.” Fair point: analysis isn’t logged. But outcomes of good analysis are—namely, timely and documented optimisations. What we saw were extended gaps and clusters of tiny edits near billing. If there was a serious testing programme, show the register. We were never given one until pressed, and even then it wasn’t a structured test log.

“Seasonality” (pre-empting the inevitable)

Yes, Q4 demand is lower in our sector. That’s not the issue. The issue is lack of proactive management while performance fell—no early warning, no plan to shift strategy (e.g., future-wedding intent, remarketing, creative refresh, location/schedule refinement). Citing seasonality after the fact is not a strategy.

The “last 30 days” defence

We were repeatedly shown “last 30 vs previous 30” where conversions were up a few and CPA down a bit—after we escalated. That modest uptick doesn’t erase multiple months of decline and silence. It reads as reactive damage control, not evidence of a consistent programme.

Cancellation experience

Cancellation was needlessly painful: an unmonitored mailbox auto-reply, form-only process, and a tone that felt more like threats about “continued billing” than a professional off-boarding. We requested final dates and closed the door.

Likely DPOM replies & our responses (so there’s no confusion)

“Seasonality explains it.”
We know. We factored that in. We expected proactive leadership, not weeks of drift.

“Change logs don’t show analysis.”
Correct. But they do show the timing and substance of actions. Long gaps and last-minute edits don’t look like an active, structured programme.

“Keyword/match/bid tests are A/B testing.”
They can be part of testing, but structured testing has hypotheses, variants, dates, KPIs, and results. We were shown none of that while performance fell.

“We improved the last 30 days.”
Only after we escalated. A slight CPA improvement and a couple more conversions doesn’t rehabilitate months of decline without communication.

“Contract requires 31-day notice.”
We honoured notice. That doesn’t excuse poor service delivery leading up to it, nor does it require leaving the account in their MCC during notice.

Verdict

In my opinion, this was reactive, opaque account stewardship with poor meeting discipline, no visible test programme, and a frustrating cancellation process. We’ve moved on.

Advice to other advertisers

Own your ad account. Don’t let anyone run it solely in their MCC.

Ask for a test register. Hypothesis, variants, dates, KPI, results—every month.

Review change history monthly. Watch for long gaps and end-of-cycle edits.

Expect creative leadership. If no one touches ads/LPs, you’re burning money.

Have an exit plan. Back up campaigns/search terms/change history before any parting of ways.

Signed up with DPOM for help with our online Google ad's. Process was quick and simple and results have been seen pretty instantly!

Massive thank you to Lee who has been a great account manager and made the whole process simple and effective

I signed up with dpom because I've wasted money on other agencies by listening to their sales patter like "we can grow you business by 30%, no problem, results in 4 weeks, just sign this contract", every single time I was dissapointed. I called dPom and was imediately suprised how hones they were, the chap that answered the phone led with "Look, google ads is going to take 3-6 months to work, if you can't commitfor that long please don't waste your money"

Refreshing.

I'm not 3 months in, and while I'm not where I want to be, i cna see we've grown and the trajectory is positive so people remember, its not about what you want to hear, look for honesty.

⭐⭐⭐⭐⭐
We started working with DP Online Marketing Ltd at the end of October and have been extremely happy with the results. We’ve seen a clear increase in the number of customers, and overall growth has improved significantly.

Special thanks to LEE HARROP for his professionalism and valuable advice. He explains everything very clearly, is always on the same wavelength as the client, and genuinely goes the extra mile to achieve the best possible results.

We highly recommend DPOM as a reliable and effective digital marketing partner.

Use to rent out my ski lodge in Austria and it is always full so Dpom google ad works and I have happy. Danke

Sensible prices and honest, early days for me yet but so far I’ve appreciated their honesty and approach to managing my Google and bing ads

Not sure what today other than they’ve delivered what they said when they said they would with their google ads

Might upgrade my package and move to seo soon - happy with them

Very good experience delivered exactly what was asked for in super quick time, polite and friendly service too. FIVE STARS

I would just like to say how good the service is that these guys offer. The results have been excellent, and they are always on hand to discuss any issues that may arise. I’m very happy indeed.

DPOM have been managing my Google ads for me and have done an exceptional job, they have explained a clear strategy and how to maximise results with my budget, and am now seeing the results, wish I'd used them sooner,

I signed up to get this company to do my PPC, SEO, Facebook management and Facebook ads.
They delivered next to zero leads/enquiries every month. I was told it would take 3 months to work until it got to month 4 and then it would take 6 months until things started working.
If i asked a question then it would take on average 3 emails before i got a reply. I also got lied to repeatedly when i called out a mistake eventually to be told “we’re all human”
In my opinion the content was very poor and Ai driven which was probably a main reason why they got little success.
Also please be aware they will charge you a full month after you cancel on top of the month you have already paid in advance.

REPLY TO YOUR REPLY BELOW

I have looked back through all my emails to Camilla to make sure i am being accurate and found the following:

The previous person doing only facebook brought me an average of 30 enquiries per month

I switched to DPOM in July and got you to do Facebook management and ads but also SEO and PPC.

In the first month with you this dropped to 5 enquiries. 3 in England, 1 in Northern Ireland and 1 in Scotland. I only cover Scotland.

The “approved” facebook posts were not followed and posts with products i do not have and services i do not offer were posted instead.

I was asked for login details to the website 3 times despite them being sent every time.

I have in 3 separate emails from Camilla that i should start seeing results around month 3

I asked you to remove a photo as i was told i did not have permission to use it. You then posted it again! I asked Camilla to take it down but it stayed up for 3 days. She said it was facebooks fault. Then i was the only person that saw it. Then she said we are only human and all make mistakes when called out each time.

You also posted another facebook post with a product i did not offer with a broken link.

W.r.t questions and answers looking through the emails:
i had to ask 2 times to get an answer 6 times.
I had to ask 3 times to get an answer 5 times.
I had to ask 4 times to get an answer 2 times.
I had to ask 7 times to get an answer 1 time.

This was all over a 4 month period but apart from that i would say you were great!!

Been with DPOM for about 4 months now and honestly, wish I’d found them sooner. We were trying to run our own Google Ads and it was a mess - burning through budget with nothing to show for it.
The thing I love about DPOM is they don’t BS you. The monthly reports actually make sense, no confusing jargon or random metrics that don’t mean anything. They show you exactly what’s happening with your money and what’s working. Plus there’s a client portal where I can check in anytime I want, which is great when I’m obsessing over numbers at 11pm.
My account manager actually gets back to me quickly and explains things in normal English. They’re always tweaking things and suggesting improvements rather than just leaving everything on autopilot. Such a refreshing change from the last agency we used where getting a response took days.

AVOID THIS COMPANY AND DON’T TRUST THE 5* REVIEWS MOST OF IT ARE WRITTEN BY THEM !!!
I’ve had one of the worst experiences I’ve ever had with a marketing company. I hired DPOM LTD to manage my Google Ads campaign, and it turned out to be a complete waste of money. After paying £495 + VAT for their management service, I received only one extremely poor-quality lead during the entire month.
After questioning the poor results and the lack of regular updates, I was reminded that their contract requires a 30-day notice period to cancel. This essentially meant that even though the first month delivered almost nothing for me, I was still expected to pay for another month of service.

From what I experienced, DPOM LTD appeared to be more focused on enforcing their contract terms than on delivering any genuine value. For the amount I spent, I felt I got very little back — barely any communication, no worthwhile outcomes, and no real sense of responsibility for the campaign.

Fantastic service from the guys and gals at Dpom.
Inside them to promote my holiday home in Florida and the results speak for themselves even in the off season I have regular bookings and I couldn’t be more pleased

Scam company don’t waste your money worst marketing company I ever come across paid upfront £150 after few days cancelled my agreement as service received very poor no work was carried out now they want to charge another month there’s better companies out there , don’t say I didn’t warn you

Brill service - used for Google ads for 3 months and now use for seo and my social

It’s nice that they do all of So I can focus on my business

AVOID

Quick to take your money and set you up! Then no help, won’t let you cancel easily! 3 months to cancel. Loop holes in the contract!

Great pricing and service. Signed as a lite and later upgraded to standard for a higher service level as my ad spend increases due to good results

I recommend