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PM Digital Design (PMD) is a full-funnel Shopify CRO and profit-optimisation agency headquartered in Belfast, Northern Ireland, working with subscription and high-LTV DTC ecommerce brands across the UK, Ireland, Europe and North America. We help Shopify and Shopify Plus brands at £5M–£200M ARR turn their existing traffic into meaningfully more profit through structured conversion rate optimisation, offer architecture, custom landing pages, advertorials and listicles, cold-traffic funnel design, subscription checkout optimisation, retention engineering, and full theme rebuilds. Everything we do sits under one philosophy, we do not fix conversion rates in isolation, we fix the funnel that the conversion rate is a symptom of. Our roster spans some of the fastest-growing subscription and recurring-revenue DTC brands in the market. We are Cadence's CRO and full-funnel agency of record, the team behind their rise to best-selling hydration drink in GNC and their 500% year-on-year growth trajectory. We also work with Honeylove, Cadence, Routine, Stars + Honey, Maelove, Revive MD, The Cornish Seaweed Bath Co, Factory Weights, Olivia & Pearl, Ripley Rader, Verne, Avantera, 8 Sheep Organics, VIIA, Natrava, Suzushii, and many select others of 7-9 figure brands. PM Digital Design is a Shopify Certified Partner. Our services include conversion rate optimisation (CRO) programmes, funnel diagnostics and audits, A/B testing and experimentation, custom Shopify theme development, Shopify Plus migrations, high-converting landing page builds for cold paid-media traffic, advertorial and listicle sprints, subscription offer architecture, post-purchase upsell design, and retention and LTV optimisation. Every engagement begins with structured customer and funnel research, quantitative analytics, qualitative surveys, review mining, support-ticket analysis and competitor teardowns — before a single test or design decision is made. Our operating model is what makes us different from most Shopify agencies. Rather than delivering a fixed-scope project and moving on, we embed a dedicated CRO strategist across the client's funnel. The brand's internal team owns brand, positioning and creative. PMD owns the conversion mechanics from ad-click to subscription renewal. This model is why our subscription clients typically hit checkout subscription take rates of 60–70% and why our retail-launching clients see meaningful DTC lift alongside every new distribution win. PM Digital Design was founded by Paddy McLarnon and today the team includes specialists across CRO strategy, UX and UI design, front-end development, Shopify Liquid engineering, copywriting, motion, and analytics. We publish openly on our blog at pmdigitaldesign.com/blogs/cro-profits, run the Funnel First podcast on YouTube where we interview founders and marketers scaling DTC brands, and share our full-funnel CRO frameworks and case studies in our CRO Learning Hub. We work with a limited number of retained clients at any given time so that every engagement gets the depth of attention it needs. Every fit conversation starts on a 30-minute discovery call with Paddy McLarnon. If we are not the right agency for your brand we will tell you on the call — and often recommend where else to look. Our approach is transparent, opinionated, obsessed with contribution margin, and built for founders who want a CRO partner that treats their P&L like it is their own. For enquiries or to speak to the team, visit www.pmdigitaldesign.com or contact us at paddy@pmdigitaldesign.com.Se mer