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Really impressed with Rob's work. Where others over promise and under deliver, my experience with Lobster are completely the reverse. Grasped what we were trying to achieve really quickly and produced some great copy. Diffidently will be looking to integrate Lobster into our strategic planning going forward.

I have had a great experience of working with Rob and would recommend him to anyone trying to translate complex products into compelling marketing assets.

Our brief to Rob was last-minute and not very prescriptive, yet he asked all the right questions in the briefing call and delivered an asset that was exactly what we needed, within days.

He is very responsive and communicative. Definitely work with Rob if you need someone skilled with words, who also understands the importance of who you are talking to and which messages are most important.

Rob was great! Very quickly amended when necessary without a fuss. Great copy! Would definitely use again!

Robert's services have been second to none. When we first reached out to him, the world of copywriting was very new territory for us and we were unfamiliar with the process. He was incredibly attentive and thorough and we were genuinely thrilled with how much time and effort he put into making our vision a reality. Thanks again Robert for all your hard work!

If you are looking for a copywriter who understands how web design works, look no further than Rob. The content he produced for my website was not only well-written but technically ready for the build, including all necessary heading tags. Making my life a lot easier. He truly went above and beyond the initial quote. I’m looking forward to working with him again in the future and hopefully on many collaboration projects too.

Rob did an excellent job writing our landing page copy. He quickly understood our client's business, audience, and goals, and delivered clear, persuasive copy that was both conversion-focused and SEO-optimised.

The process was smooth, professional, and efficient. I wouldn’t hesitate to recommend Rob and look forward to working with him again.

I've had the pleasure of working with Rob (Lobster Copy), and can confidently say his expertise in copywriting and SEO content writing is second to none. Rob approaches every project with a meticulous eye for detail, leaving no stone unturned to ensure every deliverable meets the highest standard.

What truly sets Rob apart is his ability to craft compelling content that not only engages readers but also delivers measurable results. From creating SEO optimised content that ranks effectively to refining copy for maximum conversion rates, Rob consistently produces work at the highest standards.

Beyond his writing expertise, Rob brings a broad understanding of UX wireframing, ensuring every piece of content seamlessly supports the user journey and aligns with the broader strategy.

Rob's collaborative approach, professionalism, and clear communication make him an absolute pleasure to work with—both for clients and team members alike.

If you're looking for someone who combines copywriting excellence, content strategy expertise, and UX content optimisation - I can't recommend Lobster Copy highly enough

Rob was super helpful and went above and beyond. I really recommend working with him!

We had a massive increase in conversions after his landing page redesign!

Rob is a great copywriter. He has really supported my business throughout with his superb word-smithing expertise. He thoroughly researched the industry we operate in and the type of language that resonates with our customers. This has significantly improved our SEO and website traffic. Moreover it has also helped us develop a tone of voice that aligns to our businesses values. Thanks Lobster Copy!

Rob at Lobster Copy led an excellent presentation on Digital Strategy for Caistor Roman Project's board of trustees as part of an on-site strategy day. Highlighting the importance of being visible online, Rob shared his expertise on how we could improve our website's Search Engine Optimisation with a clearly defined content strategy. He discussed how we could improve CRP's copywriting and brand messaging to drive more conversions via our website, social media, and LLMs including ChatGPT. Particularly valuable was the help he gave with our mission, vision, and values, as well as his discussion around how we should adapt our messaging and calls to action for each stakeholder group and key marketing touchpoint. We thank Rob for his outstanding support and look forward to working closely with him in the coming months.
Andy Woodman

Rob from Lobster Copy is an amazing and strategic copywriter. He is one of the best, and I would recommend him to anyone who is seeking success in any industry. His copywriting skills are professional, persuasive and clear for target audiences. Lobster Copy is not only the best in Norfolk, but will guarantee success for any business in the UK.

I had the pleasure of working with Rob at Lobster Copy, and I can confidently say he is one of the most dedicated copywriters I’ve met. His approach to crafting compelling messaging is creative, dynamic, and fun, and his writing is spot-on – whether it be brand writing, landing page copywriting, SEO copywriting, or longer-form content. Rob tackles every project with enthusiasm, and his words genuinely resonate, grab attention, and leave a lasting impact. For copywriting, content writing, content strategy, and wider brand writing and strategy, Lobster Copy is the 100% way to go. Look no further.

Rob gave us some great copywriting and marketing advice in the past. His skill set is absolutely top draw and very on point. One of the best or dare I say the best copywriter in the UK. Brilliant stuff Rob and thank you for all the knowledge you have passed on.

Working with Lobster Copy has been an outstanding experience from start to finish. Their ability to translate complex ideas into clear, engaging copy is second to none. Whether it's web content, product descriptions, or campaign messaging, every piece they've delivered has been sharp, on-brand, and strategically focused.

Communication is always seamless, deadlines are consistently met, and the quality never wavers. It’s clear they understand not just how to write, but how to connect with the target audience in a meaningful way. Highly recommended for anyone looking for copy that delivers results and adds real value to your brand.

Rob is a fantastic copywriter but also a brilliant mentor! With monthly training sessions I have been developing my copywriting for social media and I can definitely see the improvement. A lot of credit goes to Rob for organising engaging 1-2-1 sessions but also providing constructive and positive feedback when workshopping some captions. He is brilliant to work with and has such a great attention to detail!

For any business and entrepreneur serious about their copy and not ready to compromise - highly recommend working with Rob at Lobster Copy. If you're looking for a reliable, quality partner, always delivering to high standards, and a pleasure to work with, look no further. Unmatched combination of skill, expertise, and just the right level of flexibility to make collaborations a breeze.

Rob at Lobster Copy is a highly professional and talented copywriter as well as being a wonderful person to work with. He produces excellent copy no matter how technical the topic and listens closely to and immediately acts on requirements and feedback. He is very familiar with SEO and the copy is well optimised without me having to tweak it. More importantly, it reads clearly and is targeted to the audience well so it provides real value for potential customers. Unsurprisingly I plan to continue working with Rob long term.

Rob did I a great job. I contacted him out of the blue and once we had a conversation he knew exactly what I needed and completed everything in a timely manner. I would highly recommend Lobster Copy.

Rob at Lobster Copy has done exceptional website copy work for several of my Norfolk-based clients. He is a pleasure to work with and can be relied upon to write content that converts visitors into prospects.

As a copywriting agency, Lobster Copy excels, and I highly recommend them.

We brought Robert on board to handle our conversion copywriting for our VPS hosting page, and he delivered exceptional work. We’re really pleased with the results so far, and he’s continued to support us as we develop and refine our other hosting pages.