Kellogg’s UK & IRE Omdömen 

This new all bran is totally disgusting .I have bought original receipe for years on medical advice.Just discarded new receipe bag in bin its really not fit for human consumption.

What angers me most about the new All Bran is that the new packaging is virtually identical to the old. So many people, like me, are being conned into buying this new inedible garbage, thinking they were buying the proper product. Very dishonest. Very sneaky. Shame on you, Kellogg's.

The new recipe is absolutely revolting. It’s nothing like the original All Bran. I can’t eat it so will have to find an alternative.

The New All Bran recipe is in our view like eating grit. We have purchased your old recipe for many years, but certainly will not be purchasing it again. We have found an alternative in Sainsburys which we will be purchasing from now on, even if you decide to bring your old recipe back. It is quite a bit cheaper as well.

Please go back to the previous AllBran recipe, which has been the same for years. The new stuff is disgusting flavour, dreadful texture, and doesn't absorb milk at all.

Why try to fix something when it’s not broken?! Having enjoyed All Bran for many years I am so disappointed at the New Recipe All Bran which in my opinion is inedible. I certainly won’t be buying again. Listen to your customers and revert to the original recipe please!

Kellogs All bran Fibre plus is horrid. It is inferior in every possible way to the "original" recipe. I just don't want to eat it so will try to return it to the store. Kellogs, listen to your loyal customers. Nobody likes this rubbish. Why ruin a perfectly good product? Is it cheaper to produce?

Similar to everyone else here, the new AllBran is so bad, I tried to adjust but I cant. My mum said the same, and my son wont eat it. We have been eating this daily for years and can't understand why it was changed to something so so so bad. I have logged a complaint with Kellogs too so the team can hear the feedback from customers, but from the sounds of it loyal customers all feel the same way. Its like cardboard now, and so uncomfortable to eat.

The original was perfect as it was the new recipe dosnt absorb the milk and stays chewy its awful

All bran new recipe. Doesn't soak in any milk, waited half an hour for a layer of slime to build up on the outside of the hard interior of the twig. Inedible to humans, birds and even Labradors that usually eat anything! It was good for 50 years, for goodness sake dont try using your all bran recipe book from the 60s, or 80s, its a choking hazard.

The new All Bran recipe is repulsive. It's completely different. Why did it have to change. It's like the cheaper supermarket own brands now

Dreadful. Kellogg's, revert, or you'll have no customers left!

Have been eating All-bran for years, recently bought the new and improved recipe and what a disappointment, have them with warm milk where they normally soften but now that just stay hard and taste stale, will not be buying another box 😭

I have eaten Kellogg's All Bran for years and have just opened my first box of new recipe, I wish had known of all the previous reviews before I blindly added to my shopping trolley. The new recipe is rank! This box will be my last, supermarket own brand from now on, unless of course they are also manufactured by Kellogg's. Kellogg's have scored a massive own goal here.

Cant believe I am reviewing a cereal - having bought a large box I had not heard about the recipe change. It is very unpleasant to eat, I really dont think I can eat another serving and as much as I hate food waste, this is goung in the bin. I wont be buying again.

I have eaten Kelloggs All Bran for many years and have always enjoyed their product. The new recipe All Bran was obviously designed by someone who doesn’t eat the product regularly. The pieces are too large, taste pasty and do not absorb the milk, and are obviously sweetened. It’s disgusting and Kelloggs have certainly lost my custom. Avoid this if you enjoyed All Bran in the past

New recipe is terrible. Dry twigs have more flavour. Won't be buying this again.

Vile. Bring back old recipe

This new All bran is revolting. When I saw new improved I foolishly bought 3 boxes. Tried first box, tasted horrible, nothing like all bran, texture was rock hard and like plastic and definitely didn't have the desired effect on the bowels😱
Even the dog didn't like it, birds ignored it. I threw remains of the box away. I apologise to the people at the food bank, as I put the other two boxes in with my food donations.
I contacted Kelloggs , they assured me it had been taste tested and resoundingly approved , can't imagine who tested it😱
So, I will not be buying it again, I tried Bran flakes but not as effective 😱 so here's to the prunes😂
Pity Trustpilot don't have a NO star option, they really should.
Think of all the older customers who are not into writing reviews, but will not be buying this horrid substitute for what was a brilliant breakfast used by generations.
Maybe, when Kelloggs see the massive fall in sale they will realise.
"It wasn't bust, so shouldn't have fixed it"