My very first campaign I launched on my…
My very first campaign I launched on my own turned out to be a complete disaster. Not because I didn't have a great idea and product, but because the essentials I realised happened to have been missing and of course doing it on your own without guidance, is not an easy thing. Plus there are quite a good couple of others identifying themselves as agencies, that kept sending me messages of helping me with my campaign, but yet you could tell they weren't very direct and so with little clarity, I knew something was missing. Racquel and her team at CaribCr8 were of dynamic help in the midst of the chaos I had to go through. Unfortunately, I happened to had found out about them far a bit too late for my initial campaign to succeed, but they did really help me to regroup in connection to the relaunch, and now my goals are being met and are way above target. Something that they've taught me in the beginning, which I really wasn't aware of is that strategic planning from a marketing perspective goes a long way, BEFORE, the actual launch. You can tell they are well grounded but what captivates me about this team is that they happen to be heavily driven by research and case studies, and I know at first it might seem a bit too extreme, but it's actually much more rewarding once the findings prove to be true and validated, that helps them to aim for a much more successful campaign that's rewarding. I also love the fact that they have a very practical approach. No unrealistic expectations, they keep it real. Focusing on our market, audience and other important insights. And this is what makes me continue to work with them even in late pledges stage, despite me exceeding my goal already- the fact that they're different from most promoters who only care about covering the basics- they actually care about results. Appreciate it so much and 100% thumbs up for the team on making this not only a dream, but a reality.
15 juni 2025
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