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12 sep. 2014

Thank you for your comments. As for your experience, this is actually how the process works. As you have said, in the initial designs, some were good, and some were bad. The key to all projects, is a partnership between the client and the designer. This partnership is important, because it allows for communication to be had. The better we understand your needs, and tastes, the better we can closely execute our design ideas.

As we say, the creativity, is actually most present, in the initial ideas. As you know, your package had a set number of concepts, and all were supposed to be different. Some may have been "outside the box" and that too is normal. What we never claim, is that a client will love all the concepts. This would require mind reading skills that exceed the scope of our abilities. Even the best baseball player doesn't hit a home run every time they are at bat. That is not what the design concepts are intended to do either. They are intended to help you find a starting point, and to your admission, some did that, and some did not. This is normal, in any design project, or any creative one, for that matter.

Once we found that starting place, we entered into the revisions stage. This is not a place of further creativity, but where you become more involved, to direct us how you want that design changed. The "creative" ideas were in the beginning. It is not perpetual.

The focus shifts now into fine tuning that one design, to continue to make more new creative ideas. We look to you, to tell us what changes you like, and our creative side, is then put to work to present those in the most aesthetic means possible. That is why the revision process is for an UNLIMITED amount of times. We take that design, and we change it, until it is just right. What you described is exactly how it happens. There is no pushing involved; I assure you that you did not "push" us. This is how the design process works. You mentioned that you are a perfectionist. We welcome perfectionists, and having unlimited revisions, allows a person such as yourself to fine tune and refine the strongest design to its completion point.

I am glad that you posted this review as, hopefully others can understand how the process is supposed to work, and will be able to attend their expectations accordingly if they are considering working with us. Understanding the natural process, and being willing to be cooperative, allows us together to achieve the greatest success. The word creative, is a very subjective term, and I assure you that, even though we are not experts at your business, or your tastes in design, we have done this nearly 10,000 times across all facets of business, for all clients tastes, genres, and niches, and the process remains the same. When you understand it and embrace it and participate in it, you'll experience the most positive outcomes.

Again, thank you so much for your review. I hope this response helps further educate anyone reading this, as to how the design process works.

Best,

Businesslogo.net