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Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.

David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.

David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.

It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.

Thank you, David! And, best wishes to team Backona!

I'm a start-up business/ solopreneur and found myself in the very fortunate position to have an impromptu sit down with David. I'm juggling a lot - most of it unknown territory to me but David's input and advice was incredibly valuable. I'm excited to try out Backona ai as soon as I have the essentials in place.

Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.

It’s a great product, with a lot of potential. Can’t wait for more functionalities!

I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am talking to an employer while discussing SEO suggestions with David. Ann has been really helpful and she has a strong product knowledge. At Backona, you not only get an ai-based data solution but also kind-hearted, dedicated humans who really want your business to grow!

As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.

It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.

Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.
A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.
Highly recommended for anyone looking to optimize their process!

David gave a fantastic and informative presentation about starting up a Digital Consultancy to our Staffordshire Business School MSc Digital Marketing students.

Backona have been very efficient and helpful in anylysing and problem solving for income generation (charity).
David Patrykowski has been exceptional with his support and delivery. If you have a data issue, Backona is the company to help you.

I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.

I had the opportunity to see a demo of the product designed by Backona in action, and I was thoroughly impressed by its capabilities in the data analytics space. The product is powerful and addresses a significant need in the industry for managing marketing efforts effectively. Its robust analytics and intuitive interface make it a game-changer for marketers looking to leverage data for strategic decisions. I'm excited to see how the company evolves and the impact this product will have on the market.

Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!

Great company, are helping us to transform our marketing and social media. Would 100% recommend

Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.

I am impressed by how Backona's team understands the challenges faced by people dealing with analytics. Cooperation with Piotr was very efficient, and I received clear and comprehensive answers to all my questions. I definitely recommend their solutions.

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.
I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!

Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!

Great experience, great insight, great advice and great service. Thank you.