Ayuna Omdömen 

Cheap looking tat. You can actually buy the same jewellery on Temu. I bought a few things for Christmas gifts. Company took my money quick enough but didn’t want to ship the jewellery. I think if I hadn’t made payments through Klarna and contacted Klarna about this company I wouldn’t have received anything because this company ignored every single email I had sent them until Klarna contacted them to say they weren’t getting anymore payments until I had received what I was paying for. Took over a month to get here and tbh I wish I hadn’t of bothered. My mum didn’t like her jewellery and my daughter won’t wear hers. The jewellery smells like old junk metal. Looks cheap. Avoid like the plague!! Go over to trust pilot and you’ll see the other people they have scammed or tried to scam.

I would give them 0 stars if that was an option. DO NOT, I repeat DO NOT waste your time and especially your money on this Website. These people are scammers, liars and cheaters. They will take your money, tell you that the order shipped but you will never receive it. And don’t waste your time sending them e-mails because they will not respond. Buy from a reputable place and this is not one.

Company falsely advertises their jewellery as “fine jewellery” and 18K gold plated when it is not. Refused to issue a full refund. AVOID at all costs if you don’t want to waste your money. They admitted they are aware it isn’t 18K gold plated and only gives the “effect” of 18K plated but states all over their site that this is what the products are made with.

SCAMMMM! Save your money and buy the exact same products from Temu!

I ordered a bracelet and waited over a month for delivery. The tracking eventually claimed it was delivered—but it absolutely was not. I even have the postal scan from that day confirming no package was received. When I contacted the company, they refused to refund, or replace the item. Their response? “It’s your problem.”

This company takes your money and washes its hands of any responsibility. Don’t risk it. There are plenty of reputable businesses out there that actually care about their customers and stand behind their products.

They don’t deserve one star
Ayuna otherwise known as Shumin Huang from Guangdong China are an absolute Fraud! Don’t fall for their exclusive packaging!
I ordered the clover trio set and it came slapped in a plastic bag from China with the necklace and earring broken!
It’s such cheap shite and it’s straight up a Temu seller. DONT BUY !!!!!!!!

I have been waiting for over 1 month for my jewlery.
The shipping company that they use which I have never heard of claims that they delivered my package.
I have emailed the company twice.And they have not responded. So I have no jewelry, and my money is gone. Also, as stated in another review, this company is not out of Amsterdam. It is one hundred percent a scam. Buyer beware

Honestly - wouldn’t buy a damn thing online anymore without checking reviews. I’ve been duped myself by a company called Mila Rosabella. Won’t send a return mail label, no refund despite saying I can keep the goods (which I’m happy to return), yet emails assuring me the refund has been processed and offering me more deals. The Company site looked so legit.
Sorry to all of you honest people who have been conned and thanks for sharing to warn others.👏🤪

Buyer BEWARE. They never delivered my package, and went silent when I asked for a refund. This does not look like a legitimate company. Not coming from Amsterdam like they claim. It is shipped from China. But it may never come.

Ayuna Jewellery is a drop ship business despite claiming they are head quartered in the Netherlands. The items I ordered were shipped from China. While it finally arrived after 3 weeks, they arrived in a cheap bubble wrap packaging with no box and the sender address says ‘Ayuve’ at Smithfield NAW which is a courier business providing drop ship services. The earnings were packed in a small plastic bag. I haven’t wear the items yet so I can’t speak of the quality but I know for sure I can get the same items from AliExpress with just a fraction of the price I paid to Ayuna!!!

I received the bracelet but not what I was expecting. My watch has been returned having not passed customs for some reason. I have sent three messages to their customer service but still have had no reply. I have requested the watch be sent again or my money back.

I have just had a message and the watch is being posted out again. Very pleased with response.

Unfortunately was duped by this website. Bought a bracelet on a whim and the postage tracking was never completed for the item.

After researching a little further I realised the site was only set up in July 2025, and they operate another website under the name “IJ Jewellery” which has identical details.

They also have an IG page with bot followers to appear more legit, and their company address (allegedly based in Amsterdam) doesn’t bring up the brand name on google maps.

Overall the website seems real/good quality at first glance, but dig a little deeper and it’s all a facade.

Website - (for reference): shopayuna.com

Update: The bracelet I ordered did eventually arrive. However it was sent directly from China, with no gift wrapping as selected on the website, and no mention of the company brand.
It seems Ayuna drop-ships the products advertised. Honestly could have bought the same bracelet on Amazon for a third of the price, but at least it arrived!